How AMTRAK Got A Sense Of Humour
When train company Amtrak realized social media is one way to infuse fun into their brand, they posted a picture of two empty seat asking their followers whom they would want to ride with.
Because one humorous person wrote Justin Bieber, which instantly was replied to by a service staff asking where Selena Gomez would fit, how do you too make your brand fun when it's regularly dry?
Be on the other side to reply!
- What comments did your last post get?
- Why are they an opportunity to start a conversation?
- Who on your team is great at bantering?
- When will you check every day to reply to what your community says?
- How will you share the best conversations with your team so they get an idea of your customer's personality?
If you're looking to start a conversation, love to hear your strategy here Collision 8.