How To AMPLIFY Your Success As An Affiliate Manager

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The start of a new year brings new beginnings. But, for affiliate managers, it should be business as usual.?

Why? Because the most successful affiliate managers are constantly looking for ways to learn and develop their skills. I still invest in growing my skill set and last year completed a mini MBA in Marketing with Mark Ritson from Marketing Week. Learning is part of the process of working in digital marketing and especially in performance marketing as a whole. After all, the more you know, the more prepared you will be to support your partners and boost success across your program.?

So, as we speed head-first into 2024, one question that may be on everyone’s lips…?

What can we do to develop our skills this year??

Well, wonder no more. In this newsletter, I’m taking you through three ways you can AMPLIFY your success as an affiliate program manager this year…?

Data, Data, Data

How can you achieve your objectives if you’re not even 100% sure what they are? That’s why it’s so important to know your numbers.?

Establishing measurable goals is one of the most important things you can do. In fact, it’s foundational to any sort of success. So, know your KPIs and understand the outcomes you’re looking to achieve with any affiliates. It’s the only way to build a successful relationship.?

Data might not be the most exciting part of affiliate marketing but skip this step and you’ll find yourself having to pay. So, ensure you have a thorough grasp of it, across all levels of your program. This will allow you to identify the parts of your business that need to be optimised and create new goals to shoot for.?

Good Things Come In Small Packages

Holding out for that big fish that’s going to come along and turn everything around? It sounds appealing… But finding that star affiliate might not be the best path to go down if you’re chasing success.

Most successful companies start out small before they make it big. So, make sure you’re not discounting smaller affiliates based solely on where they are now. Instead, consider their future potential.?

If you build a relationship with a company like this early on, then you can ride that wave of success together. Which is going to be a far more meaningful success for your career. This is something that should be at the forefront of your mind when talking to smaller partners.?

Everyone has to start somewhere and these ground-level partners might be exactly what you need to build success. You also need to consider that they may not actually be small, remember they work across multiple brands and programs so you just might not be getting the lions share of their business - yet!?

Time to AMPLIFY

If you’re serious about making 2024 your year for career success, then it’s time to AMPLIFY your performance and your affiliate campaigns. Luckily for you, our next virtual summit event has been specially designed to help you do just that!

The AMPLIFY summit is a value-packed, virtual two-day event which gives you a unique opportunity. By attending, you’ll be able to learn directly from leading minds in the affiliate and digital marketing industry. Dynamic discussions, debates and the low-down on cutting-edge trends that are shaping the industry right now… You’ll find it all at the AMPLIFY summit.?

We’ll be covering all the topics you need to know in order to boost your success as an affiliate manager. One important one will be how to stay ahead of compliance and win out against fraud, which is beyond vital.?

But we’ll also be diving into how to future-proof your business, as well as emerging markets and 2024-specific trends.?

The AMPLIFY summit is taking place on the 19th and 20th of March and is an absolute must attend event for affiliates and affiliate program managers. Go and book your ticket now and access all the MasterClasses and Live Streamed content to watch again ON DEMAND.??

As we face a brand new year, the journey to success for affiliate managers is not going to be necessarily an easy one. There is going to be a lot to learn as AI infiltrates our day to day lives and best practices to consider as digital becomes more complex - cross channel.?

The key lies in embracing the fundamentals. So, know your data, set measurable goals, and recognise the potential in smaller affiliates and focus on relationship building for the long term.?

The other half of the puzzle lies in making a continued commitment to learning and skill development. As 2024 unfolds and our focus turns to amplifying success, the upcoming AMPLIFY summit stands out as a beacon for achieving this goal.?

So, mark your calendars for the 19th and 20th of March.

Join me and a host of industry greats to get the best start to this year and learn practical, tactical advice that will help your program GROW!?

It’s time to commit to AMPLIFY your success as an affiliate manager and get a headstart on 2024!?

If you want our weekly newsletter straight to your inbox, don’t forget to subscribe.