How Amacor Printz Increased their WordPress Performance by 153% with InMotion Hosting

Amacor Printz is a Canadian design shop that offers high-quality silk screening, embroidery, and digital heat transfer decoration services. They?produce and apply designs and logos to garments using state-of-the-art decoration technologies.

The Challenge

Before transitioning to InMotion’s self-managed WordPress servers, Amacor Printz’s website performance was suboptimal. Mobile site performance score was 60 (out of 100) and its speed index was 11.3 seconds. The impact of its slow performance was a negative user experience, affecting its reputation and conversion rates.

How InMotion Hosting Increased WordPress Performance by 153%

First, we set up Amacor Printz on an UltraStack 6GB RAM plan with 6 vCPU Cores, 200GB NVMe SSD Storage, 4TB Bandwidth, and Redis.

Then, we connected them with our PageSpeed Pros team and started a performance audit to get a closer look under the hood...

Implementing the Performance Audit

Our team used a comprehensive WordPress Performance Audit, starting with the homepage, to establish a performance benchmark. Here's our process:

1. Establishing a Performance Baseline: Using Lighthouse in Chrome, a mobile test revealed the initial performance scores.
2. Identifying Performance Opportunities: Initial testing highlighted significant delays in page rendering, uncovering plenty of opportunities to optimize for speed.
3. Optimizing with the W3 Total Cache Plugin:?After installing and configuring the W3 Total Cache plugin, our team leveraged various settings, such as page caching, minify, browser cache, and WebP conversion, to enhance speed and user experience.
4. Reducing Network Requests: A detailed analysis of network requests led to a drastic reduction in the number of requests and the total data transfer size, improving load times significantly.
5. Customizing Page Load Strategies: We audit the necessity of scripts and styles on different pages. Then, utilizing conditional arguments, we identify unnecessary assets and remove them from non-eCommerce pages, streamlining the user experience.

Grouping Pages for Optimized Performance

Understanding the distinct needs of different page types, we can categorize pages into groups:

• Informational
• Form submission
• Product categories
• Dynamic pages

By grouping pages, we can tailor optimizations, ensuring an optimal balance between functionality and performance.

The Results

The collaborative efforts of Amacor Printz and InMotion Hosting resulted in a staggering 153% increase in website performance.

After optimization, their mobile score rose to 92, and the speed index fell to 3.1 seconds on mobile and 0.7 seconds on desktop. GTMetrix scores for Canada and San Antonio, TX, attained near-perfect ratings, highlighting the significant enhancement in site speed and efficiency.

Read the full case study.