How am I able to filtrate poor quality leads from my online advertising efforts?

Generating leads with your marketing campaigns can be challenging. Filtering out poor-quality leads is even harder. While it’s true that bad sales leads are part of the sales process, it still doesn’t sound good if your sales funnel is getting cluttered with too many bad leads. Chasing after buyers who aren’t anywhere close to being ready to buy is sometimes worse than having no sales leads at all! In fact, working with five great leads is better, and will result in more revenue, than 300 irrelevant or poor quality leads. Now, I will share some strategies that will help you filter out poor quality leads from your online advertising efforts:

-Include your target audience in your ad copy as a way to pre-qualify your ad traffic and even personalize your ads. You can do this by using text like “Attention business owners with 5 persons or more sales team”. This way, you are attracting specific demographics that make for the best lead which will give you the opportunity to engage them with compelling design and copy.

-Make sure that your website opens up a larger and more detailed conversation to act as a pre-qualifier for your sales leads. You can include a pre-qualifying questionnaire on your website that asks prospects to answer a few upfront questions before they send an inquiry via email or any other means.

-Make sure that your prospecting is focused and targeted. Understand that your solution is not just for everyone; know which leads are truly the best fit for your business instead. Spend more time and effort honing in on exactly which leads are most likely to be a good fit and likely to convert. 

-Use every cold call as an opportunity to build relationships with your prospects and establish their trust. Ask pre-qualifying questions upfront, such as, “What issues are you having with your current solution?” This will allow you to learn more about their overall operational issues so that you can start figuring out whether he or she is a good fit for your product or service.

-Make sure to align the different assets of your ad campaign and optimize your campaigns for maximum message match. This will help you target the right people with the right message and tap your overall copy into your customer's needs. You can use dynamic content personalization tools to align all the variables of your recent campaign. 

There you have it! I hope you’ll find this article helpful. If you have more questions, don’t hesitate to comment down below!