How Allstate agent Matthew Golden doubled his quote and bind rates with EverQuote Home Leads

For years, Allstate agent Matthew Golden has leveraged internet leads to generate new business and keep his 19 producers busy with fresh prospects. Over the past few years, however, Matthew has noticed an overall decline in lead quality amongst the vendors he was using, particularly as those vendors grew and tried to keep up with demand. Then, in 2017, after attending an EverQuote golf event and hearing about other agents’ success, Matthew started working with EverQuote’s best-in-class Home leads. EverQuote has now become his primary lead vendor and is delivering a steady volume of high-value Home prospects. He’s now seeing quote and bind rates nearly double what he had been seeing with the other vendors. 

When Matthew started with EverQuote he was already well acquainted with internet leads, having worked with a range of vendors over the years. Many vendors would start off relatively strong, but then, over time, the quality would drop off. He’d get hundreds of leads that were already insured with his carrier, or he would get prospects who had already been contacted by a dozen other agents or who adamantly insisted that they never requested a quote. With steadily dropping contact, quote and bind rates, he’d shift to a new lead vendor, only to eventually run into the same issue of inconsistent, ever decreasing lead quality. This inconsistency caused headaches when it came to growing and scaling the business, so Matthew was constantly on the hunt for a superior vendor. 

Matthew ultimately found EverQuote and chose to focus on their best-in-class Home leads. Since signing up in 2017, EverQuote has consistently been Matthew’s best performing lead source, with nearly double the average quote and bind rates he was seeing with his other vendors. With EverQuote’s Home leads, Matthew’s top producer has been averaging a ~25% bind rate and, teamwide, his producers are quoting close to 42% of EverQuote leads. To put this into context, they were quoting about 26% with their next best performing vendor. Matthew’s team is also multi-lining around 60% of their EverQuote-sourced business, which significantly improves their overall ROI.

With EverQuote, Matthew has found a company that truly differentiates themselves from the internet lead vendor fray by focusing on delivering a better quality product that translates to better bottom-line results.