How to Allocate Your Resources for Unparalleled Growth

To successfully scale, your company needs to put its resources into opportunities with the greatest potential.

I often get engaged by companies that are pursuing a particular strategy. The strategy was developed by talking with friends, family and other colleagues and associates who thought investing in such a strategy made sense. Sometimes, companies choose to engage in multiple strategies simultaneously. I call this the “Shiny Object Syndrome”. 

Focus is an acronym for Follow One Course Until Successful. Those that choose a strong strategy based on facts, managing risk appropriately, win. Those that don’t suffer.

One of the best ways to focus is to leverage existing and potential clients. Execute the strategy that your clients suggest they will value, buy and recommend you to others. The following graphic demonstrates what attributes are needed to win attention, business and hearts of clients, thereby driving more value, growth and profit.

Once a focused strategy is selected, it is important to adapt the Pareto Principle, where repeatable work of any kind can be industrialized through incorporation of process and use of technology. This creates confidence in outcomes, enabling workers to use creativity to face customers more directly and solve more challenging problems on their behalf. This creates more impact and value for both employees and customers. Does your company have a focused strategy?

This article is part three of a four-part series on scaling your business. To read the series in its entirety, please sign up to receive our free Scaling Your Business white paper.