How to align your INBOUND MARKETING strategy 2020?

Introduction

Inbound Marketing is an effort made to attract your audience by delivering them relevant content and providing tailored solutions to them rather than pushing your products, services or brand to an irrelevant audience. It is a technique where your prospects come looking for your brand when they encounter a problem or opportunity.

In this blog, we will explore “How to get started with Inbound Marketing ” and grow your customers and business by providing value and building trust. Inbound marketing can boost up your sales by more than 30%, reducing customer churns, retaining your customers and optimizing your marketing budgets and efforts.

3 Stages of Inbound Marketing

Attract

It is a stage in which you and your firm create content tailored to the prospect’s problems or solution him/her reaching out. Content may take many forms such as blogs, images, videos, e-books, infographics, etc.. The content should either educate the prospect or help drill down the problem or select the best possible way to solve it.

Engage

With sophisticated tools like live chat or marketing automation tools available, you can create a one-to-one customer-centric experience. In this stage try to get more information about your prospect and their problems and start building content and solutions tailored for them.

Delight

This is a stage where you as an advisor educate and motivate a prospect to do more with your solution, unlocking new value and growth. Constant support is the heart of bringing delight to customer’s expectations and in return, your prospects spread the word about you in a positive way which helps to build your brand and bring in new customers.

Inbound Marketing Fundamentals

Contact

Contacts are very important to plan an inbound strategy. You should know your audience well and the problem they are facing to deliver the right content to the right audience at the time through the right channel. Having a common database may help keep your other teams on the same page, also managing and updating contacts becomes easy.

Buyer Personas

This is an ideal customer you might want to have, building personas based on real data such as demographics, behavior or geographical factors may help to segment the audience and enable you to make tailored solutions for each of the segments.

Buyer’s Journey – 3 Phases

Awareness

Consideration

Buying Decision

Consistently keeping in touch with your prospects, collecting information at every stage may help you deliver better solutions and value. Make sure that you make your prospects journey easy. Remember “No one likes to get sold”, hence, you have to build trust and win the prospect through the right strategy.

Content

As we already discussed the importance of content, it should be relevant, add value, educate and make people grow.

Goals

No strategy exists without a goal. Setting a goal is very important for evaluating your inbound strategy and learn to identify the mistakes and learn from them. It could be anything, for example, 10,000 likes on Facebook or increasing traffic on your website. Having 10,000 likes on Facebook is not important, but how many out of 10,000 are converted into your customers.

Conclusion

It’s the age of costumer centric marketing, more personal touch to help the prospect achieve solution and growth. Thus, Inbound Marketing = Content + Context. It is an effective way in this digital world to keep up with efficient marketing efforts by delivering content with context, clarity, and creativity and emerging as a thought leader in a specific niche building trust and promising long term sustainable growth.

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