How to align SEO to revenue
MarketMuse by Siteimprove
MarketMuse is an AI platform that transforms how you research, plan and craft your content. Powered by Siteimprove
How do you align SEO to revenue?
Start with intent.
Content creation isn't just about optimizing for keywords. You need to understand customer intent and conversion points.
Dale Bertrand , Founder & President of Fire&Spark , joined Jeff Coyle , Co-founder of MarketMuse,?for a discussion last week on?how to use SEO for growth.
"The goal is really important -- that the page is targeting intent. Creators need to make sure they have a call to action that is aligned with that intent."
It's easy to focus on certain pages for conversion. But, really, every page has the opportunity for conversion because every page should have a purpose.
Dale recommended:
??Thinking about conversion points before writing.
??Auditing competitor's content.
??Associating content with authoritative company voices.
??Creating a content fragment spreadsheet to get insights from your experts.
At a time when content output is scaling, conversion and authority are even more important. See the rest of the conversion and more?tips from Dale and Jeff.
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