How to Align Company Event Ideas with Business Objectives
No doubt, brainstorming company event ideas is a fun process, but if you want the event to align with your business objectives, it will require more than a 30-minute meeting and a whiteboard to get you there. Use the following process to help you decide which ideas make the most sense for your organization.
Start by Defining Your Goals
The first step in determining which company event ideas will best align with business objectives is to clearly define those objectives. You’re not likely to hit your target if you don’t know what you’re aiming for. Before you contact any vendors or start looking for suitable spaces, sit down with key stakeholders to define the goals of the event. Of course, some full-day and multi-day events can have multiple objectives, but you must know what they are before you begin the planning with any guaranteed success.
Some of the most common company event goals are:
- Training for new skills or behaviors
- Announcing new initiatives or a new communication strategy
- Celebrating an organizational milestone
- Cultivating the company culture