How is AI transforming Marketing

Despite AI seeming like the latest craze, it’s been around for quite some time, and it was about time marketing was influenced by it in some way… okay perhaps not quite in the way everyone was obsessed with ChatGPT last year.

However, AI can really be your secret weapon, and allow companies to drive innovation and understand your customers better.

?According to an AdWeek survey, over 60% of marketeers are already using AI, and according to Salesforce, 80% of marketeers believe AI will revolutionise the industry by 2025.

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So how has AI shaped the marketing landscape?

Personalisation

When it comes to personalisation of online media, it’s almost impossible to do without the use of AI. AI can analyse vast amounts of data to ensure your customers have a personalised experience with your brand. This can be successful through recommending relevant products based on previous purchased, or their browsing behaviour whilst clicking through your website tabs.

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Customer Insights

ROI is always top priority for businesses, and this is another way AI can aid your decision making. To name an example, AI can analyse customer behaviour and preferences to identify which marketing channels they use the most, so you can utilise these platforms through audience segmentation.

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Chatbots

In modern day, this is pretty much standard when visiting any website (not ours, of course!), having chatbots on websites allows customers to have their basic inquiries handled, saving real-human time. Chatbots are also used to schedule appointments, and aid lead generation when implemented effectively.

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Predictive Analytics

In the same way AI can use current customer data to personalise their experiences online, AI can predict future customer behaviour through analysing historical data which can support your marketing strategy in being more targeted

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Content

Perhaps don’t copy and paste word from word from ChatGPT, but AI can provide valuable starting points to craft ideas for all kinds of content – website copy, product descriptions, and social media posts to name a few.

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It’s not a surprise AI is on the rise with how useful it can be in streamlining, personalising, and allowing brands to understand their customer base better.

Although, it’s important to remember how to use it efficiently and productively without plastering out ‘AI content’ or spreading misinformation.

As AI continues to dominate the industry, it’ll be exciting to see the innovative ways businesses are utilising the technology.

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