How AI Is Transforming The Future of Digital Marketing

AI is swiftly becoming essential in many fields, and digital marketing is one of them. Due to the nature of such marketing, artificial intelligence makes for the perfect tool to assist its growth and effectiveness.?

AI may not have been perfected just yet but it is already changing the future of digital marketing. And here are five ways it is doing so:

Personalized Content:

Google, Facebook, Instagram, Youtube, all use AI to stay as relevant to the users as possible. The content they provide is curated to the tastes of each individual user. The AI collects their personal information, behavioral patterns, and their search history, etc., and uses it all to make its decisions.

As AI becomes more common, it is also being picked up by medium and small-sized businesses for effective marketing.

Digital Advertising:

Similar to content curation, advertisement is also curated according to the tastes and needs of a user. Amazon is already using AI for this purpose which results in their items being advertised to users who are searching for it or could be interested in it.

Similarly, Facebook, Instagram, and Youtube ads are also decided by their AI systems by analyzing your preferences. This method of advertising is both efficient and effective.

AI Virtual Assistants:

As voice searches and AI assistants are on the rise, so is the auditory advertisement. Google’s local service ads have already implemented this method. So if you do a voice search for barbers near you, you will get the essential information of such shops in your vicinity that put up their ads.

AI assistants are already smart enough to book an appointment for you so maybe tomorrow they will start recommending a place better than the one you normally visit without any prompting.

Content Creation:

Content creation has always been a human thing and many are very good at it. However, having people do it costs a lot more than having a machine do it, especially if you are trying to generate content on the same topic but for different platforms.

With AI, however, you can now create content that can flow as if written by a person. Depending on the requirements, AI can also transform larger texts into more concise ones.?

This gives businesses much more leeway in terms of the types of content they want to produce, without having to pay for each write-up.

Automating Repetitive Tasks:

From answering common client queries to sending emails, to asking for surveys; there are a lot of tasks that are repetitive and would take too much time and effort if done by a person.?

By using AI, however, these tasks take minutes if not seconds, leaving you with more time to be creative with your marketing strategy by implementing the inside information AI provides about your consumers.

In essence, AI is making marketing more effective and less time-consuming and is also helping us make more informed decisions by helping analyze background data.