How AI is transforming ecommerce content creation

AI is becoming more important for ecommerce content creation because the number of content pieces that brands have to create to grow their ecommerce business is increasing fast. This is driven by four main factors:?

1. Every webshop is becoming a marketplace which requires brands to create listings and product content.?
2. Brands want to enter new countries which comes with a new set of languages and platforms.?
3. Content is more short lived meaning content only lives days instead of weeks and months.?
4. Product innovation cycles are getting faster meaning more products are launched.?

These four factors mean that brands are faced by a massive increase in required content. AI is a promising solution to this problem, as it can help brands to create content at scale that is brand safe, platform adapted, and SEO optimized, while saving time, money, and resources.?

AI is enabling brands to automate and optimize various aspects of their online business. From conten creation to optimized media buying and pricing, AI is helping brands to deliver better experiences and outcomes for their customers and themselves.

But one of the most exciting and impactful applications of AI is in the field of content creation. Content is the backbone of ecommerce, as it helps to inform, persuade, and convert customers. However, creating content for ecommerce can be challenging, time-consuming, and costly, especially when you have to deal with multiple products, platforms, languages, and markets.?

That's where AI comes in. AI can help you to create content at scale that is brand safe, platform adapted, and SEO optimized, saving you time, money, and resources. In this blog post, we will explore the current trends of AI, what we are witnessing here, what currently is possible, and how you can leverage AI to generate content for your ecommerce platforms.?

What we are witnessing here

We are witnessing a paradigm shift in ecommerce content creation, where AI is becoming a powerful and reliable tool for brands to create engaging and effective content. AI can help you to:?

• Scale up your content production: AI can generate content faster and more efficiently than humans, allowing you to create more content in less time and with fewer resources. You can also use AI to create content for multiple platforms, languages, and markets, expanding your reach and visibility.?

• Improve your content quality: AI can generate content that is consistent, accurate, and relevant, based on your brand guidelines, SEO keywords, and platform requirements. You can also use AI to edit and proofread your content, ensuring that it is error-free and grammatically correct.?

• Enhance your content creativity: AI can generate content that is original, diverse, and appealing, based on your input and specifications. You can also use AI to experiment with different styles, formats, and tones, adding variety and freshness to your content.

There is one universal law that AI is following as well: "shit in, shit out". So let's talk about how you can provide AI great input such that it can generate great output.

How to Generate Good Content with AI:

#1 Provide Brand Context

• Brand Tonality: Clearly define how you want to sound and communicate with your audience.
• Banned Words: List words you want to avoid because they are inconsistent with your brand image or tone.
• Forbidden Statements: Identify sentences or phrases to avoid because they are inaccurate, misleading, or harmful to your brand reputation.
• Writing Style: Establish rules and guidelines to ensure consistency and clarity in your content.

By providing comprehensive brand context, you ensure that the AI tool generates content aligned with your brand identity and values, and avoids producing content that is inappropriate, offensive, or damaging to your brand.

#2 Provide Product Context

• Inform the AI about the technical features of your product. The AI's goal is to write accurate sentences, not to guess what your product features are.

#3 Provide Platform Context

Each platform follows specific content rules, including:

• Available Content Elements: Such as titles, bullet points, and product descriptions.
• Ideal and Maximum Character Count: For each content element.
• Allowed Formatting and Special Characters: Specify any formatting and special character rules.

Providing this information ensures that the generated content complies with platform requirements and can be published.

#4 Provide SEO Context

• Provide the relevant keywords that should be included in the content to ensure the result is SEO optimized.

AI can be a powerful solution. However, like any tool, it requires an investment of time and resources to achieve great results and truly scale your content production.

Conclusion

In conclusion, AI is revolutionizing ecommerce content creation by addressing the increasing demand for diverse and frequent content. With marketplaces expanding, international growth, shorter content lifespans, and faster product innovations, brands need efficient solutions. AI offers scalable, high-quality, and SEO-optimized content production, saving time and resources. However, to achieve optimal results, brands must provide clear brand, product, platform, and SEO contexts. Embracing AI enables brands to stay competitive, meet rising content demands, and deliver superior customer experiences. The future of ecommerce content creation lies in the smart integration of AI technology.