How AI is transforming Consumer Behaviour

Now that ChatGPT has gone viral, consumers and businesses alike are thinking more than ever before about technological advancements. Brands are looking for ways to utilize new Artificial intelligence (AI) technology to expand their operations, while consumers are enthusiastic about new innovations in the digital sphere and keen to try AI tools and products on their own.?

While AI has already vastly improved and revolutionized the search experience behind the scenes, the advent of more conversational text based answers may signal the beginning of a new age in search. Consumers may have mixed feelings about artificial intelligence and having 'conversations' with machines. Some find this exciting because AI has the potential to improve people's lives, while others express concern about the veracity of the material and what would happen when AI content becomes so pervasive online that AI search engines provide answers based on AI created content.

The incorporation of AI will allow companies to interact with their target audience in novel and intriguing ways. To ensure that Generative AI search favorably discusses or recommends their products and services in the appropriate contexts, firms may need to rethink how they build their online presence, for example. On the other hand, Generative AI will also open up huge possibilities for the content and functionality of a brand's website.

Consumers and businesses who want to use the reach of the internet and social media will continue to be influenced by developments in AI technology. The way people find new businesses and items online will drastically change if conversational AI is integrated into search engines. Brands will need to rethink their online positioning to be relevant in a world where search is becoming more conversational and in-depth.

The way in which customers look for data is evolving, and brands need to adapt accordingly. SEO is only one part of a complicated and disjointed digital experience. An organization's social media efforts should be seen as a chance to assist customers in locating the information they need and making purchases without ever leaving the platform.?

The use of generative AI has the potential to revolutionize how customers interact with businesses and find answers to their questions. Gen Z will be the first to adopt this technology, and they will have higher expectations for businesses to engage with them on a personal and conversational level than any generation before them.

To Summarize

Artificial intelligence has indisputably influenced consumer behavior in a variety of ways, including the provision of personalized recommendations and the improvement of customer service. Businesses may better understand their customers' wants and needs and provide more personalized services with the help of AI technologies.?

However, ethics must be prioritized in the creation of AI to guarantee confidentiality, equity, and responsibility. It's safe to assume that as AI develops, it will have a greater hand in molding our purchasing habits, eventually changing our relationships with digital goods and services.

To read more and cite the article, visit : https://scholar.google.com/citations?view_op=view_citation&hl=en&user=8ibh1c0AAAAJ&cstart=20&pagesize=80&authuser=1&citation_for_view=8ibh1c0AAAAJ:M7yex6snE4oC