How AI is Transforming Cold Emailing: A Step-by-Step Guide to Smarter Lead Generation

Welcome to Outbound Manifesto, 24th edition!

Cold emailing when combined with AI has given some breakthrough results in lead generation with a 50% rise in conversions

It's not only about automating your tasks but also about enhancing your entire sales strategy by improving targeting, personalizing outreach, automating follow-ups, and predicting successful outcomes.

For instance, when done with AI, lead scoring gives 35% higher response rates, while personalized emails increase open rates by 26%. Automated follow-ups ensure consistency, doubling response rates, and predictive analytics boost click-through rates by 41%.

But that is not all you can do more with AI to enhance your outreach outcomes!

Let’s explore, step by step, how you can leverage AI to elevate your cold emailing and boost lead generation.

Step 1: Visitor Detection

Identify and capture website visitors to build a database of potential leads.

Tool Recommendations:

• RB2B - Use RB2B to detect and capture the details of visitors to your website. This tool helps you understand your site's visitors and gather essential data for further processing.
• Leadfeeder - With Lead, it is easier to identify companies that are visiting your website, how they are finding you, and what they’re interested in.
• Albacross - Provides insights into who is visiting your site, and allows you to turn anonymous traffic into leads.

These tools integrate with your website to track visitor behavior, capture contact information, and identify potential leads based on their interactions with your site.?

This data is crucial for the next steps in the lead generation process.

Step 2: Export and Enrich Data

Export captured visitor data and enrich it for better targeting.

Tool Recommendations:

• Clearbit - Enrich your exported data with additional context and contact details.
• Clay - Enrich the data with clay to find out accurate information about your leads.
• ZoomInfo - Provides detailed contact and company information to enrich your leads.

After capturing the visitor data, exporting it to these tools for enrichment provides additional information such as job titles, company details, and social profiles. This enriched data helps in creating a more detailed and actionable lead profile.

Step 3: Filter the ICP & Write Copies

Filter leads that match your Ideal Customer Profile (ICP) and create personalized sales copies.

Tool Recommendations:

• Clay - Filter and segment leads that match your ICP. Clay’s robust filtering capabilities allow you to narrow down your target audience effectively.
• Twain - Craft personalized sales copies using Twain’s AI-driven writing assistant.
• ChatGPT: Use ChatGPT to write email copies for your ICPs with the right prompting. You can create entire sequences with ChatGPT with just a prompt, without writing them all manually.
• Grammarly - Helps in crafting professional and error-free sales copies.

Using these tools, you can apply filters to the enriched data to identify leads that best match your ICP.

Just after you filter, use your available AI copywriting resources to write personalized and convincing sales copies speaking directly to the needs and pain points of your audience

Step 4: Outreach

Execute targeted outreach to your ICPs and sync conversations with your CRM for seamless follow-up.

Tool Recommendations:

• Saleshandy - Reach out to your filtered leads with personalized email sequences. Saleshandy’s automated sequences ensure timely follow-ups and consistent engagement.
• HubSpot CRM - Keep track of all lead interactions. HubSpot’s integration with Saleshandy via Zapier ensures that all your communication data is centralized, making follow-up and relationship management more effective.
• Pipedrive - CRM that integrates well with Saleshandy and other tools to manage lead interactions.
• Salesforce - Another robust CRM option to centralize and manage your lead interactions.
• Zapier - Integrate Zapier with Saleshandy to sync lead data with your desired tool, tracking and managing all your lead interactions.

Saleshandy allows you to set up automated email sequences to ensure consistent follow-ups. Integrating Saleshandy with Zapier and syncing it with CRMs like HubSpot, Pipedrive, or Salesforce ensures that all interactions are tracked, providing a seamless flow of information and better management of leads.

Integrating AI into your cold email strategy can transform your lead generation efforts, making them more efficient and personalized.?

Try integrating these recommended tools with Saleshandy to see the difference in your lead generation outcome.

What's new?

Scaling up your agency is possible when you can manage campaigns for multiple clients while keeping up with your clients requirements. To help you do that we have recently launched:

Whitelabel for your lead gen agency

You can now customize Saleshandy with your domain, logo, and name. Whenever your clients log in to check their campaigns and reports, they will see your branding and name instead of Saleshandy's.

This feature allows you to fully rebrand the platform, offering a seamless branding experience to all your clients and enhancing professional appearance and consistency.

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DNC to manage Blacklists for all your clients

Effortlessly exclude specific emails and domains from your email outreach efforts using Saleshandy’s DNC list for all your clients.

You don't have to maintain separate records to maintain blacklists anymore. Maintain them all in one place inside Saleshandy.

You can maintain two types of DNC lists in Saleshandy:

?? Client-Specific DNC Lists: Tailor lists to individual clients, ensuring targeted and respectful communication within their sequences.

?? Global Blacklists: Manage blacklists at the account or agency level for universal compliance across all clients.

Try now