How AI is Transforming Brand Narratives
AI’s changing the working world as we know it. As a brand or business leader, here’s what you need to know.
According to a Hunter Marketing report on artificial intelligence (AI), up to 61% of business leaders aged between 25 to 44 use AI tools in the workplace.
With chatbots like ChatGPT to image generation systems like DALL-E and DALL-E 2 already in use, these numbers will likely rise with global AI adoption.
Industries already experiencing the impact of AI include manufacturing, healthcare, marketing, and finance — with more to follow in the coming years.
Keen to utilise AI in your own brand right now? Check out three ways you can transform your brand with AI, below.
But first, a fun little experiment
If you haven’t already experimented with existing AI tools, we recommend you get started.
In the meantime, we went ahead and conducted a little experiment of our own. At a glance, here’s a glimpse into Open AI’s, ChatGPT, capabilities.
We asked #ChatGPT to rewrite a paragraph from an article we recently wrote on designing in #Web3, only, this time in the writing style of Stephen King.
Here’s the paragraph in its original form:
“It’s one thing to venture into a new industry, experimenting here and there. It’s another to uproot from years of familiarity as a design agency and move into a completely new realm. In 2022, that’s exactly what we did at Nicework when we officially transitioned into Web3.”
The results were… well, we’ll let you see for yourself.
Not only did the chatbot rewrite the paragraph as requested, but appeared to expand on the original content too.
If you want to learn more or go down your own AI-induced rabbit hole, we found this article on ChatGPT (with a list of examples) quite insightful. Plus, this article on AI art gives an overview of AI history and touches on some of the ethical implications of using AI technology.
But we digress. We explored the impact of AI on businesses and brands. And most importantly, how you, as a brand leader, can apply AI solutions to your own branding narrative. Check it out.
Three ways to transform your brand with?AI
Here are three ways brands are turning to AI-powered technologies to create experiences that resonate with their customers on a personal level — and so can you.
From personalised recommendations to engaging storytelling, AI empowers you to connect with your audience in a more meaningful way, fostering stronger brand connections and driving business success.
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Stitch Fix is an online personal styling service that uses AI algorithms to recommend customised clothing items to its customers. By analysing customer preferences, feedback, and style profiles, Stitch Fix’s AI system suggests personalised fashion items that align with individual tastes and needs.
This startup in the childcare industry utilises AI-powered chatbots on its website to provide personalised recommendations and information to parents seeking childcare services. The chatbot engages with visitors, asking questions about their specific needs, preferences, and requirements for childcare.
Based on the feedback, the chatbot tailors its responses to suggest suitable childcare options, showcasing how Koru Kids can meet the unique needs of each family. This AI-driven customisation enhances the user experience (#UX), helping parents find the most suitable childcare solutions.
Redefining brand narratives with automated content creation
This UK-based online flower delivery service employs AI algorithms to curate custom-made flower arrangements based on user preferences.
By collecting data on customer occasions, flower types, and recipient preferences, Bloom & Wild’s AI system generates tailored recommendations, ensuring a unique and meaningful floral experience for each customer. And enhances their brand narrative of delivering thoughtful and personalised gifts.
This renowned news publication used Heliograf, an AI-powered content creation system, to generate automated news articles.
Heliograf analyses structured data, such as sports scores or financial information, and produces personalised news stories in real-time — expanding the publication’s coverage capabilities.
Pop & Bottle is a small company that specialises in plant-based coffee beverages.
They use AI-driven social media analytics tools to understand their audience demographics, interests, and preferences. By analyzing data from certain platforms, they’re able to create targeted and engaging social media content that resonates with their target market.
By embracing the power of AI, as a brand leader you can create personalised experiences for your community, redefine your #brandnarrative, and harness data-driven insights to connect with your audience on a deeper level.
Ultimately, leveraging #AI can give you a competitive edge and unlock the latest tools and techniques to enhance your personal and professional #branding efforts.
Interested in more Web3-related topics like AI? Check us out at Nicework, give our podcast OMQ a listen, or follow along with us on Twitter.