How Will AI Transform The Business Landscape In 2023?
Arihant Patni
Managing Director at Patni Financial Advisors (Patni Family Office)
It's evident that artificial intelligence (AI) has advanced significantly when we look back at 2022. We've accomplished a number of milestones, including improvements in commercial adoption of AI as well as advances in computer vision and natural language processing.
There is no doubt that AI will continue to advance rapidly through 2023.
Artificial intelligence might enter the mainstream in 2023 as industries including banking, healthcare, and tourism begin to use it extensively.
Only time will tell.
When I talk of AI and the business landscape, I cannot miss out on talking about the recent chatGPT breakthrough, a large language model developed by OpenAI that uses deep learning techniques to generate human-like text based on a given prompt or context.
ChatGPT is trained on a sizable dataset of text from the internet. The model can produce language that is comparable to text written by people because it learns to predict the following word in a series depending on the context it was given.
The capacity of ChatGPT to handle context in a discussion is one of its key advantages. The model is highly suited for tasks like language interpretation and dialogue production since it can recognise and react to context. Additionally, ChatGPT is highly versatile for many use cases because it can be customised for a particular task or dataset.
An innovative advancement in natural language processing, ChatGPT has the potential to completely change how we interact with computers. Despite certain drawbacks, the model's capacity to grasp context and produce text resembling human speech makes it a potent tool for various applications.
Needless to mention, AI is transforming the way we work, shop, and communicate. It is also changing how companies compete against each other. From marketing to sales to customer services, AI has already made its mark on the business landscape. It is also affecting the way companies invest and make decisions. Financial institutions, for example, can make use of AI technology to detect fraudulent activity and flag risky transactions even before they occur. In today’s world, adopting new AI technology is usually the way ahead in the game for most companies.
Here are some of the ways AI is transforming the business landscape and how it will continue to do so in 2023.
AI is being embedded in every aspect of businesses
AI has been reported to increase business productivity by almost 40%. As AI technology improves, more and more businesses are adopting this technology for some tasks or the other.
Currently, nearly 77% of devices make use of AI in some form or another, more than 90% mobile users are making use of AI powered voice assistants and more than 40% users use AI based voice search functions. Machine learning is becoming more and more accurate and allowing for better predictive analytics for businesses to make optimized business decisions.
AI is also making big waves in the pharma and medical industry. AI can make use of data collected by smart wearables to analyse patterns and predict medical emergencies. AI has also optimized the development of new drugs. An example of this can be seen in the new Covid-19 vaccines, whose development was sped up because of the use of AI.
This is just the tip of the iceberg when it comes to the use cases of AI. AI has the power to allow companies to do more with much less.
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AI based language models are going to get even better
Natural language processing (NLP) use model-based techniques to identify natural spoken or written language, but also generate text that can match a natural human tone. Over the past few years, NLP technology has drastically improved and is being deployed for a number of things, including speech recognition, real-time machine translation, handwriting recognition, etc.
AI based chatbots and virtual assistants are changing the ecommerce landscape. For 2023, we can expect natural language models to become even more efficient.
Generative AI tools going shape creative content generation in 2023
Currently, cutting-edge language models like the Open AI GPT-3 have demonstrated its capability by generating entire works of fiction, write business emails, and even write computer code. Soon, AI based content writing technology can be used to generate blogs, advertisements, emails, and much more at a much faster rate and at a much lower cost.
AI image generation tools like Stable Diffusion and Dall-E are allowing people to generate art and graphic design content using simple text prompts. Generative AI is expected to reduce cost of content generation drastically. As images and videos generated by AI tools increase in quality, there is going to be an increase in the adoption of text-to-image and text-to-video generating AI tools. Generative AI is probably one of the biggest things to look out for in 2023.
AI is changing the ecommerce industry
The ecommerce industry has seen some great use cases with AI. Already mentioned above were AI-based chatbots that is improving customer services, and improved language processing which is allowing for wider search functions. Some of the biggest AI-based technology being employed by online businesses, however, are targeted advertisement and product recommendation based on user data.
This has allowed businesses to increase their sales and user retention, while also attracting new users to their websites. 2023 is also going to be the year when hyper personalization takes hold of the ecommerce industry. As customer recognition increases, AI tools can be used to cater to each customer individually based on their shopping and browsing patterns. AI based predictive analytics is also allowing businesses to create much better predictions for current and future sales, making the entire process more optimized. AI is huge for the ecommerce industry and 2023 is likely going to see more adoption of AI technology within this sphere.
AI in Healthcare and Travel
In frontline healthcare, AI will likely play a larger role in 2023. This will be especially true in regions where there are lack of general practitioners and physicians. During Covid, chatbots were used to diagnose symptoms, and in the future, we'll see more examples of AI directing patients to the appropriate healthcare providers after the initial diagnosis has been made.
Another industry where AI assistants will be more widely adopted is travel. These computerised assistants will make travelling easier by handling every step of the process, including getting to the airport, boarding the flight, reserving a taxi once you are at your location, and checking you into the hotel. They will even give you advice on where to go sightseeing and eat while you are there.
What does the future look like?
It is easy to see that AI has a very promising future. AI has been finding its way in all businesses and will continue to expand in the near future, with reports of the AI sector being worth over a trillion dollars by 2029.?Aside from those mentioned, AI is also making big strides in the automobile industry with the development of self-driving vehicles. From content generation to code writing to completely automated supply chain management, AI has big things in store for us in 2023.
In every corporate field today, the incorporation of AI is defining new frontiers for difficult problems and scenarios. Unprecedented uses of AI are expected to start emerging in 2023 and eventually become commonplace. AI will be more widespread usage to enhance user experience overall, but this will be balanced with the appropriate level of human involvement.
The foundation for genuine generative AI is also laid by software that can translate enormous language models and recommender systems into business applications that go beyond photos to automatically respond to queries, produce content, and even inspire discoveries. New company models, industry innovations, and individualised customer service will all be greatly accelerated by this new era.
Since the pandemic period, artificial intelligence (AI) has worked as a catalyst to assist organisations in resolving problems like workforce interruption, supply chain challenges, IT mishaps, disrupted customer service, etc. A number of trends, including the adoption of AI governance and ethical frameworks, creative uses of existing models, rapid improvements in AI research, democratisation of AI, and reporting, among many others, are making AI an essential part of an enterprise's success.
After making considerable progress in a number of sectors, AI is now poised to experience new growth and open up new prospects in several domains in 2023.