How “AI-Supported Content Creation” is Becoming the Norm

Artificial Intelligence (AI) is no longer a gimmick used in Sci-Fi flicks from the 90s, it’s very much real and here to stay. With AI like ChatGPT and Adobe’s newest Firefly being used to create content across the interwebs, the authenticity of content is being challenged.?

However, in a world that is advancing in tech and humans becoming more and more dependent on these advancements, is being against AI the best or finding a fine balance the answer? Let’s take a look here.

How has AI Changed Content Creation?

As AI is able to access and process large amounts of information, it allows AI to generate content at an impressive speed. This can help users by saving time and helping with making workflows more efficient, however, plagiarism may come into play despite the AI being able to extract and create content, it does not take plagiarism into account.

Due to its novelty, AI content generators were trending across the globe, with many using AI to generate written and visual content. ChatGPT took the world by storm when it was open to the public, as well as visual AI generators such as Midjourney.?

Now many creatives use AI content generators to assist their workflow. Especially AI such as ChatGPT which can help greatly with research as it can provide information if the prompt is given correctly and thoroughly.?

However, the ease of use and free access has resulted in lower-quality content, due to this Google now detects AI-generated content and pushes down such content in the Google search?

engine results.

How to Use AI to Enhance and Create Original Content

1. Edit

It is always best not to solely depend on AI-generated content, for writers it is important to give the AI content a human touch. Always edit the content and make sure it fulfils your requirements. AI SEO may be reasonably OK, however, be sure to do your own research for optimum results.

For artists or visual creators adding your personal touch to an AI-generated image will set you apart from the rest. The human eye and social media algorithms are now trained on AI-generated images, therefore using AI elements with your own creative skills will allow your work to stand out amongst a sea of AI-generated images.

2. Fact check

It is crucial to fact-check your AI content before posting, as AI may not always be reliable in this regard.?

3. The AI may not always be sensitive to global culture/facts

If you are looking to write an article or create an image that is based in Sri Lanka or a country that is not popular amongst a Western audience, the information the AI extracts may not be sufficient.?

The AI is mostly in tune with popular culture and news in the West or primarily English-speaking countries, hence it can easily miss the context and nuance of your locality if it is in Asia.

4. Prompting is an art

Yes, you read that right. To get exactly what you need from the AI generator you may have to be a whiz at prompting (unfortunately those annoying prompt specialists on Twitter may be right). There are many tutorials online on how you can prompt like a pro to get high-quality AI-generated content.

Will AI Replace Human Creativity?

“AI-assisted content creation utilises AI technologies like language models to aid or automate content generation. It offers benefits such as productivity and scalability but has limitations in understanding context and human emotions. While AI has made progress, it is unlikely to completely replace human creativity. Human-created content involves complex emotions and unique perspectives. AI can serve as a collaborator, assisting in idea generation and automating tasks. The future will likely involve a collaborative relationship between humans and machines, where AI enhances human creativity rather than fully taking over”.

The above paragraph was written using ChatGPT, it hasn’t utilised any SEO writing guidelines and has also used US English. Even though the information may be insightful, and the language and word use is good, it does need some editing.?

Hence, AI content generation may not entirely replace human-created content, however, AI can be used as an efficient tool to enhance human creativity.?

Despite being a quick solution to save time on creating any kind of content, it is important to not be too dependent on AI and lose your own skills. AI too is a human creation, it is a tool built to help us, use it wisely.