How AI Is Revolutionizing Google Search — What Business Owners Need to Know

Today, I want to share some insights from a fascinating article Google recently published about how AI is transforming search. I know—AI seems to be everywhere these days, and you might be feeling a bit of AI fatigue. But the reality is that AI is here to stay, and it’s evolving faster than any of us could have predicted. So, it’s critical that we stay ahead of these changes, especially when it comes to search. See what I mean by watching the video below:

AI is reshaping how we search for information online, and it’s no longer just about typing keywords into a search bar. One of the most exciting new features that the Google article talks about is the ability to take a video and then ask questions about it directly within search. Imagine recording a quick video of something in your environment and getting relevant answers about it—this is where AI is taking us.

But this is more than just a new gimmick. This shift means that search behavior is evolving, and for businesses, this evolution comes with significant implications.

For years, SEO has revolved around long-tail keywords and carefully curated content to rank well. But AI is fundamentally changing how search engines interpret user intent and deliver results. Increasingly, searches will show results organized under AI Overviews—a section at the very top of Google’s search page that offers detailed answers without users even needing to scroll down. This AI-driven feature pulls together the most relevant information in one comprehensive snapshot, often rendering traditional search results secondary.

For businesses, this means one thing: If you want to achieve maximum visibility, you need to show up in AI Overviews. It’s the new prime real estate for search results. SEO strategies that used to rely on traditional ranking factors alone will need to evolve to stay competitive in this new landscape.

So, how can businesses adapt?

At Boulder SEO Marketing (BSM), we’ve been ahead of the curve, embracing AI tools like Gemini and ChatGPT to help us craft content that’s optimized for this new world of search. These tools allow us to generate incredibly detailed content outlines, but our approach doesn’t stop there. Human creativity and expertise are still essential in shaping this AI-generated framework into high-quality, engaging content that resonates with both search engines and people.

To give you a peek behind the curtain, we recently hosted a webinar titled "Adapt or Fall Behind: Leveraging Google AI Overviews for Success ," and it served as an introduction to our upcoming half-day SEO workshop . On Thursday, October 24, from 11:00am to 3:00pm EST, we’ll break down our entire content creation process—from crafting the right prompts that guide AI tools to developing content that ranks in AI Overviews. It’s a comprehensive, step-by-step approach designed to help businesses thrive in this new search environment.

What can we expect in the future?

The evolution of search is far from over. As AI continues to develop, we can expect search engines to get even better at understanding user intent and delivering results that are more relevant, comprehensive, and immediate. Business owners need to embrace AI now, not just to rank higher but to truly understand how customer behavior is changing. Whether it's adapting your SEO strategy to target AI Overviews or learning how to use AI tools effectively, the time to act is now.

If you’re interested in learning how to rank in AI Overviews, or if you're curious about prompt engineering and how AI can work for your business, I highly recommend joining us at our upcoming half-day workshop.?

The future of search is already here, and those who adapt now will be the ones to thrive.

Cheers,

Chris