How is AI reshaping the fashion industry?

Artificial Intelligence is making waves in numerous industries and fashion is no exception. If you are a fashion enthusiast curious to explore the applications of tech in fashion, you have come to the right place. AI is revolutionising various facets of the industry. From product design to enhancing customer experience, tech has ensured no area remains unaffected. The global artificial intelligence in the fashion market is expected to amount to 4.4 billion U.S. dollars by 2027.

Let’s understand how AI is taking the fashion industry to new heights and what changes we can expect in the coming years.

1. AI transforms design processes

Design is a critical part of the fashion industry. Manual product design and development is not just time-consuming but also error-prone. AI eliminates errors and automates the apparel production process. AI algorithms analyze fashion trends and customer preferences and help entrepreneurs make data-driven decisions to stay ahead of the competition. AI enables proactive efforts in design and development and aids in introducing the trendiest designs in a short turnaround time.

1. Virtual try-on

This is another interesting application of AI in the fashion industry. Fit and size matter in the fashion industry and the wrong fit can ruin the experience altogether for customers. The option to try on a product virtually before placing an order and understand if it suits your body greatly reduces return rates. Customers are in a better position to make informed purchase decisions when they have access to virtual try-ons.

1. Inventory management

From managing inventory to doorstep delivery, fashion businesses go through multiple stages of? operations where errors and wastage are unavoidable. AI keeps a stock of the inventory available, forecasts demand trends to prevent overproduction and manages the inventory efficiently. These systems analyze shipping data to ensure that products are delivered with maximum efficiency.

1. ?Marketing

AI’s applications extend to the marketing domain too. AI maximizes the impact of marketing with actionable insights. AI doesn’t just collect data but derives reliable conclusions, helping businesses fine-tune their marketing every step of the way. It can spot recurring customer behaviours and optimize your marketing in response to the dynamic landscape. AI drives deeper consumer understanding by integrating and aggregating large amounts of consumer information.

1. Chatbots as personal stylists

When it comes to customer interactions, there is a lot of unstructured data that holds the key to crucial insights. AI-powered chatbots interact with customers, understand their pain points and derive inferences from the customer interactions to optimize marketing further. Chatbots recommend the best style to customers based on their queries and offer mix-and-match recommendations. It is a perfect tool for customer sentiment analysis.

AI holds immense potential to revolutionize the fashion industry. Several brands have ventured into the AI sector to innovate solutions exclusively for fashion. Fashion businesses have embraced AI with open arms which has led to an increased collaboration between fashion and AI firms. Though AI is still in its nascent stage and a vast majority of fashion businesses, especially in India, are yet to integrate AI into their operations, the future looks promising. Multiple international companies have joined the bandwagon and have produced excellent results owing to the prudent use of AI.