How AI is redefining Programmatic Advertising
AI is transforming the world of programmatic advertising, making it more personalized, efficient, and impactful. With 42% of consumers still getting annoyed when ad content isn’t relevant, there's a clear demand for more precise, customized solutions. Programmatic advertising, powered by AI, is rising to this challenge by automating ad space transactions and using sophisticated algorithms to connect your ad with the people most likely to be interested.
This data-driven approach ensures ads are not only relevant but timely, improving ad performance and reducing ad fatigue across platforms like CTV, DOOH, and OTT. As AI continues to evolve, programmatic advertising is becoming a cornerstone of the industry, driving a fundamental shift in how we reach audiences.
Looking forward, with AI continuing to refine ad targeting and contextual advertising gaining prominence. The rise of 5G and advancements like Supply Path Optimization (SPO) are leveraging AI to streamline the digital ad supply chain, enhancing efficiency, transparency, and ad performance while boosting ROI for advertisers and publishers. As giants like Netflix and CNN are betting big on programmatic, the future is bright.
With programmatic advertising expanding into emerging formats like In-Game Ads and Audio Ads, now is the time for marketers to adapt. At Lemma, we help brands tap into the full potential of programmatic, offering seamless access across all these platforms.
Curious to learn more? Check out the full blog for an in-depth look at how AI is reshaping programmatic advertising: https://lemmamedia.com/how-ai-is-redefining-programmatic-advertising/
Some really valid points there, with 42% of consumers getting frustrated by irrelevant ads, it’s obvious we need to do better. At Alkimi Exchange, we’re all about making advertising smarter and more transparent. By using blockchain, we cut out the middlemen, making the whole process more efficient and giving advertisers more control over where their budget goes. It’s a simpler, more transparent approach to programmatic that puts trust back into the equation.
AI is indeed reshaping programmatic advertising by making it more efficient and targeted. As AI continues to evolve, it's exciting to see how it enhances ad relevance and reduces fatigue, especially across emerging formats like In-Game Ads and Audio Ads. With advancements like 5G and Supply Path Optimization (SPO), the future of programmatic looks promising, offering better efficiency and transparency while boosting ROI for both advertisers and publishers. It’s a great time for marketers to leverage these innovations to stay ahead!