How AI is redefining marketing...

Marketers are already leveraging the power of AI (artificial intelligence) to glean valuable insights about their customers, automate tasks, and improve workflows. And as the volume of consumer-generated data grows, AI computing techniques – like machine learning, deep learning, and natural language processing – will become increasingly important to data-driven decision-making.

Here are some other key points:

• AI is able to analyze data and recognize patterns in real time, which means that marketers will no longer have to process large data sets themselves. This opens the door for more behavior-based marketing and allows marketers to paint a more complete picture of their current and potential customers.
• Understanding touch points across devices and tracking them in real time will also help simplify cross-channel campaigns and measurement tracking.
• For search marketers, this means machine learning can analyze data from campaigns to identify optimal keywords.

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