How AI Powers a 185-year Old Transport Company

How AI Powers a 185-year Old Transport Company

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This article is part of the series FP&A Talks which is a collaboration between FP&A Trends and myself where we speak with senior FP&A leaders about creating a high-performing FP&A team.

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Imagine you are a train dispatcher tasked with making hundreds of trains run smoothly every day. They must go through an interconnected network where trains run in a sequence and cannot just pass each other along the route. Suddenly a delay occurs on one of the trains because a door will not close properly. What do you do? 

Your decision can impact the commute of thousands of people that day and potentially cost your company millions in fines. It is like the butterfly effect where a single train can cause mass disruptions throughout the network if not handled well.

It sounds like a tough dilemma yet it is a situation that the Deutsche Bahn Regio train dispatchers face every day. Understanding what is the best course of action involves estimating the effect of millions of data points in a matter of minutes. Clearly, this is impossible for any human brain but for Artificial Intelligence (AI) it can be done in a matter of seconds.

This is just one of the uses that FP&A at Deutsche Bahn Regio is currently investigating to use AI for and the potential is massive as Tanja Schlesinger, Vice President of Business Intelligence OneSource at Deutsche Bahn Regio, puts it.

“When I look back at my own past with data, I wouldn’t have thought that anything was possible just five years ago – our data was not only found in old legacy systems but it was inconsistent – totally inconsistent…at the end of your journey as you find a more solid basis in data and information there are use cases just pouring down the tree-like ripe apples…when have you ever had the opportunity to work with that?” 

Yes, we have been talking about AI for years and now we start to see the use cases where the real value is added!

How FP&A pushes the transformation at Deutsche Bahn Regio

A company like Deutsche Bahn Regio is under heavy scrutiny and must comply with high-quality standards to maintain its business. It used to have 100% of the market but today the market share is down to 2/3s. Further to this, failing to comply with the quality standards will lead to high penalties to be paid to the public hand.

To maintain a high-quality standard or even make further improvements a different way of planning and looking at data is needed. When you know what impacts the company finances in terms of operational metrics it would appear obvious to make your planning driver-based. However, as always there are complications as Tanja, who is also responsible for Business Intelligence explains it.

“ …for achieving a solid performance to our passengers we currently need more transparency on our quality levels because most of our quality levels include a tight measurement regime and any failure of contractually agreed thresholds is going to be heavily penalized…on the other hand our insights and access to transparency [into these measurements] is currently hidden in numerous old legacy systems and as we aim at value driver-based planning and analysis we need to get a grip on those legacy systems.”

Even when you get a grip on the legacy systems and feel you have the data challenge under control you still need to be able to translate business requirements to the data scientist (as FP&A professionals normally do not have the needed programming skills). It is no longer enough simply knowing how to translate the outcomes of the model to the business stakeholders. No, FP&A professionals must become multilinguistic translators that can speak both business and data. Tanja further outlines this challenge.

“The typical controller or FP&A staff has no programming skills and no experience in explaining a scripter what to do. So as we learn how to become a valid business partner we now have the challenge of becoming a valid business analyst and a scripter for a programmer to transport what we know into mathematical structures and into algorithms”

FP&A at Deutsche Bahn Regio has taken on this challenge though and is now pushing the digital revolution within the company. You might ask why is this a task for FP&A? Tanja tells us.

“…it’s weird to say that’s an FP&A topic [helping the train dispatcher make his decisions] but at the end, I know that he’s not in the position with no tools at all to influence well something that he’s in charge of. For such a small thing we talk about within an hour 20 million data set. That’s out of scope for any human being!”

I am sure none of us would want to take on that task of the train dispatcher but now with the help of AI, he is getting an autopilot that will help him make those decisions much faster and with higher quality. This will greatly limit the penalties levied on Deutsche Bahn Regio and improve the customer experience for the train passengers.

Don’t wait for others to take the lead on AI

FP&A is uniquely positioned to take the lead on data and AI because we span across the entire company and can gain access to all relevant systems (financial as operational) to bring together the needed data sources that power AI tools and help us make better decisions. What used to be an almost impossible task of gathering data from dispersed legacy systems is now easier than ever. Tanja puts the utmost wish in perspective for us.

“…your utmost wish would be to have a driver-based model where you have a sensitivity mark like 10% up or 1% down and you watch your EBIT on the other side and say <well that’s not worth all the effort you put into working on the business driver>. So, on your driver set to finally find something that gives you an answer to if it makes sense to spend an hour, a day, or a month working on that item.”

The ideas of how to make the improvements will still come from the business but it is up to FP&A to translate them into use cases. That is at least Tanja’s final thought.

“The ideas will still come from our business units on what and how to find new ways of dealing with uncertainty and learning from historical data and new data to be grabbed from outside the company. In the end, though how to translate it into a successful use case that’s the role of FP&A”

This is indeed a new and exciting challenge for FP&A and at Deutsche Bahn Regio they are showing the way and making the life of the train dispatcher easier is just the beginning!

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This was the fourth and final article in the series FP&A Talks. You can read the previous articles below.

When FP&A Really Needs To Step Up In The Company

The Future Of FP&A Is Dynamic But What Does It Really Mean?

How To Create Sustainable High-Performance Leadership In Finance?

If you want to become a better business partner you should consider taking our online course "Business Partnering Explained - Value Creation Unlocked" to get a better handle on the role. It's accredited for 5.5 CPD hours.

You can read a lot more articles about FP&A, Business Partnering, and Finance Transformation below. It all start's with “Introducing The Finance Transformation Nine Box” where you set the ambition for your transformation. You should join the Finance Business Partner Forum which is part of the Business Partnering Institute's online community where we will continue to discuss this topic and you can click here to follow me on Twitter.

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Your Journey To Successful Business Partnering Explained

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Anders Liu-Lindberg is the co-founder, COO (Chief Operating Officer), and CMO (Chief Marketing Officer) at the Business Partnering Institute and owner of the largest group dedicated to Finance Business Partnering on LinkedIn with more than 9,000 members. I have ten years of experience as a business partner at the global transport and logistics company Maersk. I am the co-author of the book “Create Value as a Finance Business Partner” and a long-time Finance Blogger on LinkedIn with 49.000+ followers.

Robb Fahrion

Partner at Flying V Group and Fahrion Group Investments | Strategic Investor | Revenue Growth Expert

4 年

Very true Anders Liu-Lindberg and in a field like finance where there is zero tolerance for errors, one mistake can be a big deal in the whole deck and everything could come crashing down like a pack of cards. My question is, what can be done to get more people interested in the solutions that come with AI ?

Anish Shah

Deputy CFO | CFO Advisory Services | FP&A | Project Finance & Debt Syndication

4 年

Very true, Of recently role of FP&A has been expanding and frequently they have been tasked to looked into beyond financials nos and add value to the business ... this is a very good example of how FP&A team leveraging their knowledge and skills

abubakar a muhammad

C++ Developer Business Develoment special at microsort at Microsoft

4 年

Thank you again for the opportunity

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