?Marketers spend around 16 hours per week on routine tasks, that's nearly half of a full workweek, according to a HubSpot study. That’s why AI was such a turning point in the marketing industry in a way that made marketers’ life way easier. And If you’re a marketer and don’t know how, this article is for you.?
????First things first, let’s be honest every marketer struggles with developing their buyer persona and targeting them. But from now on you can count on AI in that as Machine learning systems now can extract insights, patterns, and datasets in a way to be used in making decisions and predicting customer's behaviors. And as long as these data grow AI will continue developing your customers' personas for you. And it’s not even hard, all you have to do is to integrate the AI software of your choice with your marketing and advertising campaigns’ data to analyze.?
????I know this is amazing but it’s just the beginning. Now you can prepare AI software to generate content and work like customer support, and the most common forms of AI automated content are:
- Chatbots: chatbots sometimes provide better-personalized context and customer support than humans. Chatbots have access to millions of customer-centered data points, these data make it easier for the chatbot to predict the problems and their causes. It even can offer the customers a better experience on your website and that’s what happened with Sephora; Sephora’s marketing team generated a chatbot that asks the customers certain questions about their preferences and according to the answers chatbot narrowed their options which made the purchase decision much easier.?
- AI E-mails: Sending all of your customers the same email is a definite way to pour your budget down the drain. That’s why you need AI-based personalized emails based on the customer's previous interactions and the time spent on a certain page, besides their wish lists and their previous purchases. All that allows the AI to segment your customers and their needs accurately to target them smartly in the emails.
- AI-generated hashtags: Hashtags are a very effective way for your content to reach your target audience, but not any hashtag. Choosing the right hashtags takes a lot of time and effort, so why do it yourself when you can use a hashtag generator? When it comes to hashtags, it’s always quality over quantity. That’s why you need AI to generate relevant efficient hashtags, that will help you reach not only a wider range of audiences but also the potential customers you’re looking for.
