How A.I. Kills Buyer’s Regret: The Death of Search Engine Results (SER)

The day ChatGPT came to ‘life’, and we acknowledged its existence and utility, is the day to mark the beginning of the end for search engines or more specifically, Search Engine Results (SER) as we have come to know them.?The days of typing in a generic search and getting 100s of page results will finally come to an end.

Don’t believe me??Okay.?Let’s take a look at how we search today for a new product to purchase, like a digital camera, and compare it to what’s coming.

Step 1: Enter the search term or phrase?

Step 2: Review the numerous links and page results

Step 3: Click on a link that looks promising (e.g., Top 10 digital cameras)

Step 4: Hyperlink your way through product reviews, specifications, pdfs, videos, and so on

Step 5: Form a set of preferences (specs, price, ..etc.)

Step 6: Go back through Steps 1-6 (5 iterations, then proceed to the next step)

Step 7: Narrow your choices

Step 8: Think about it (time passes)

Step 9: Review your choices

Step 10: Make a buying decision

Your Query Stats:?

Pages Read: 50-60

Video Watch Time: 30 minutes

Total Search Time: 4-5 hours

Decision-Making Time: 1-3 Days

Decision Confidence: 70%

Now, let’s use an AI Query (AIQ) engine like ChatGPT.

Enter:?Find me the best digital camera with these specifications (A,B, C, D, E) at this price $$$$$$ with the highest reviews.

Your Query Stats:?

Pages Read: 1

Video Watch Time: 0

Search Time: 1 minute

Decision-Making Time: 1 Day

Decision Confidence: 99%

I know, I might be exaggerating the latter a bit here, but you get the point.??

The future SER page will resemble a small, curated list of options; much like a report.? We’ll become less tolerant of ‘too many’ page results.?We’ll 'expect' the AIQ to ‘tell us’ what to buy. In summary, the days of buyer's regret may soon come to an end.??

We’re no longer going to want to see digital reams of Search Engine Results.?Instead, we’ll want to see options offered up by the AIQ along with a recommendation (i.e., advocacy mode).

Today, we make decisions with incomplete information and an insufficient level of understanding. When we do, we often regret them post-purchase (i.e., buyer's regret).?

But tomorrow, using an AIQ, we won’t blame ourselves for a bad choice, we’ll just blame the AI.

Victor Antonio

First Sales Conference in the MetaVerse: SalesWorld.MV

#buyersregret #chatgpt #ai