How AI and Geospatial Intelligence Can Help You Grow and Prosper

Most of us interact with geospatial technology whenever we use maps.

But Geospatial intelligence, that is, location and the contextual information it carries with it,?provides a wealth of new opportunities to understand all the things that are important to an organization, with greater depth.

One of the world's largest fast food chain uses geospatial intelligence to analyze customer driving patterns before deciding whether to open an outlet in a new neighborhood.

This gives them great advantage because they can almost predict customer flow even before signing their lease agreements.

Imagine that you operate a retail store, and you begin to add geospatial data to what you already know.

Geospatial intelligence can tell you more about where your customers are coming from, what their interests are, and which other businesses they visit when they shop at your store.

You can also better understand the universe of customers within your market area.

Who is frequenting the neighborhood but?not?shopping at your store?

What are their interests?

What brings them to the area?

How might you build awareness within that population and ultimately entice them to shop at your store?

Location data can tell you more about your competition.

Knowing the distance, size, and traffic associated with a competitor’s location can help you to better understand the market dynamics of the environment in which you are operating.

Imagine feeding all of that data into your marketing and customer service efforts.

It can improve your business and take your brand to the next level of growth.

When it comes to understanding the geospatial context of data, most companies have barely scratched the surface of what is possible.

Contact Bayanat today for a detailed discussion about AI Powered Geospatial Intelligence and how it can improve your business.