How AI is Expected to Change Digital Marketing Forever

Welcome to the first edition of the MedTech Momentum newsletter, The Momentum Memo! In this edition, we're discussing a hot topic that has taken over our LinkedIn newsfeeds: Artificial Intelligence (AI).

What's ?? in Marketing: How AI is Expected to Change Digital Marketing Forever

AI has already been making a difference across several industries, but with tools like ChatGPT surfacing, the marketing communications industry is expected to change. The question now is: "How will it change?" Let's take a look:

1. Content Creation: AI can generate content that is customized to specific audiences, creating personalized messaging. This includes generating product descriptions, social media posts, and even long-form articles. With AI's help, there is an opportunity for a more efficient content creation process, freeing up time and resources to focus on other areas of expertise.
2. Ad Optimization: AI can analyze and optimize ad campaigns in real-time. It can adjust bids, target audience, and ad creatives to ensure maximum results. By automating this process, AI can create highly efficient campaigns that drive results.

Wait! Before You Go...

What We Are Following ??

• Semrush
• Hubspot

Tools and Resources ??

Here are the top tools that are trending in AI right now:

1. ChatGPT
2. JasperAI
3. Wordtune
4. Grammarly
5. Celtra
6. AdCreative.ai
7. Surfer SEO
8. Murf
9. Copysmith
10. Craftly.AI

That's a Wrap! ??

Although AI is making waves, it isn't taking the jobs of marketing professionals. AI has its advantages, but it is important to recognize its limitations.

Marketing is all about connecting with people, and AI can't quite match the personable touch that comes naturally to us as humans. Plus, let's be real - AI has a tendency to sound robotic and even repetitive at times. It's certainly valuable to keep in our toolkits, but it's not a solution.

At the end of the day, It's up to us to use these tools creatively and effectively to captivate our audience.

Attending #AAOS23 and want to learn more about how AI is making a difference? Schedule a meeting with us to learn more!