How AI Enhances Sales

Read Ronald Schmelzer’s article in Forbes about how AI is impacting the way organizations sell and manage their sales force:

Sales is a primarily human-to-human activity. The very nature of sales is entirely built upon human communication. The core of sales as a process is focused on one human being’s ability to connect with another and convince them that they need to buy what the offerer has for sale. Successfully establishing relationships is key to landing a successful sale, which is why having strong communication skills is easily the most important focus for just about any person that works in sales. With the strong capabilities that artificial intelligence is bringing to the table, sales is being revolutionized as an industry. Competitive sales teams in the near future will leverage AI as a way to help them better scale, better communicate and operate with more intelligence in an increasingly more global and competitive field.

Read more in Forbes here.