How AI and Data Cloud Are Driving Customer Success at Salesforce

In this edition: The latest innovations from Salesforce include new data and AI solutions for Consumer Goods Cloud, and Data Cloud integrations that unlock and unify customer data for enterprise AI use.?

In this edition of The Salesforce Scoop, see how customers are using data to drive success, and AI to amp up productivity.

The Big Story

New Salesforce Capabilities Bring Unified Data, Relevant AI Insights to Consumer Goods Planning and Execution

McKinsey Research shows AI could drive up to $660B in productivity value for the consumer goods sector.

Salesforce announced new data and AI solutions for Consumer Goods Cloud that make every step of the route-to-market process more efficient and intelligent. Data Cloud for Consumer Goods unlocks and unifies customer data and industry market research, providing account reps with deeper insights on buyer preferences to optimize retail planning and execution.

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Roundup: Week of June 10

Insights:

How Salesforce ‘Actions’ Are Driving AI Toward More Autonomy at Work

Consumer chatbot technology relies on data from public websites rather than critical business and customer data.

A different approach is required to reach the vision many have in mind for enterprise usage of AI, and Salesforce’s ‘actions’ are driving AI toward more autonomy at work.

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How AI Can Improve Ocean Health

AI has enabled the development of groundbreaking technologies to safeguard our planet’s largest ecosystem — the ocean.

Salesforce and its partners are harnessing the technology to collect, process, and analyze vast amounts of data to find solutions to the most complex ocean-related problems.

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Customer Stories:

Autodesk Enhances Agents’ Workflow Using Salesforce Einstein 1

Autodesk is fundamentally changing the way it engages with customers by using the Salesforce Einstein 1 Platform to accelerate self-service everywhere, create frictionless experiences, and minimize disruption.

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Salesforce Einstein 1 Helps McLaren Racing Drive 1-to-1 Relationships with Millions of Global Fans

Formula 1 has exploded in popularity, but with fewer than 1% of fans able to attend a Grand Prix in a year, McLaren Racing must go beyond in-person events.

Now, with Salesforce Einstein 1, McLaren Racing is unearthing insights to deliver unique, connected experiences and building lifelong relationships with fans.

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Salesforce Automotive Cloud Supercharges Sony Honda Mobility Relationships with Real-Time Customer Data and Insights

81% of business leaders report struggling with data fragmentation and data silos.

Mobility tech startup Sony Honda Mobility uses Salesforce technology, including Automotive Cloud, Data Cloud, Tableau, and MuleSoft to build deeper relationships with its customers through data and insights.

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