How AI chatbots are impacting retail industry?

Chatbots in retail are a fine example of how the retail landscape is evolving every day. They are indicative of the fact that technology and retail are becoming increasingly aligned.

This is the golden age of consumerism. What drives the industry is client engagement and the essence of this lies in personalization. Chatbots in retail are the key to high-value, personalized client engagement. Besides, chatbots in retail are an opportunity for retailers to stay competitive with players like Google and Amazon who are dominating the online retail landscape.

Chatbots in retail and conversational commerce

This is the near future of digital shopping where orders are placed through online conversations, courtesy AI chatbots. Conversational commerce will enable brands and consumers to connect in a personal manner through messages over chatbots. These AI –powered chatbots have the ability to read messages, browse through purchasing history, and analyze customer behavior, thereby offering customers a curated range of products. Chatbots, therefore, bring a whole new level of targeting capabilities in the digital space of the retail industry.

Chatbots in retail and omni-channel presence

Chatbots can be deployed across multiple platforms; all those places where your customer already is, such as Facebook messenger, SMS, email, your mobile app, your website. This, therefore, increases the outreach of your retail brand.

Chatbots in retail and increased revenue

Chatbots keep customers engaged, and engaged customers are more likely to make frequent purchases as compared to disengaged customers. Engaged customers are also more prone to responding to promotional offers or trying a new product.

Chatbots in retail and real-time notifications

Chatbot makes it possible to reach out to your distributors or customers in real-time. Your retail business can, therefore, inform your clients, about products or services they care about most, without wasting any time. This definitely lends your business credibility and increases your revenue.

Chatbots in retail and feedback

In case your clients suffer any glitch at any step of your business, they can instantly reach out to you and have it fixed. Apart from that, chatbots also benefit the retail industry through the instant delivery of suggestions or feedback. This helps the retailer take corrective action right in time.

Chatbots in retail and complementary strategy

Physical retailers do not need to replace their current service strategy with chatbots. They can instead use chatbots as a digital complement to their physical initiatives at capturing the market. They can integrate their online and offline customer experiences, increasing brand loyalty and driving more people in physical stores. All of this because chatbots help you create personalized experiences for your clients.

Chatbots in retail and training advice

Chatbots help retail employees. You may use chatbots to deliver job specific skills to each of your retail employees and monitor their individual progress. They are capable of offering inline assessments, feedback, and valuable suggestions.

Chatbots in retail and in-store assistance

As in-store assistants, chatbots help retail sales associates in their interaction with customers. It offers functionalities like inventory look-up in the current store or stores for a given zip code, cross-sell/up-sell suggestions, best deals etc.

Chatbots in retail and shift coordination

One very interesting impact of chatbot is in the area of shift coordination of retail employees. Using chatbot, employees can request shift swaps based on their skills and the store manager’s requirements.

Chatbots in retail and order tracking

Probably one of the most popular applications of the chatbot, the impact created here is just phenomenal. Chatbots help you discern what’s happening with your package or consignment and puts you in instant touch with a live agent when needed.

Chatbots are an innovation that every retailer must include his or her strategy for success. It’s outreach and capabilities are bound to augment, given the pace at which AI is growing.