How AI is changing the industry, top trends from Cannes, the latest on Governance and agency-client relationships
Hello and welcome! We?are thrilled to introduce you to our brand new Newsletter: the latest and greatest from the world of Advertising, AI, and Automation - powered by MINT.
Our goal is to provide you with industry insights that matter, keeping you up-to-date with the current trends and future predictions. We’ll dive deep into statistics and studies, helping you understand the numbers that drive our industry.
So, let us guide you through the fascinating landscape of Advertising, AI, and Automation. We’re excited to have you on this journey with us!
Stay tuned for more in the coming months!
How Is AI Changing Our Industry? A Conversation With Slalom
At UK's leading marketing event MAD//Fest, we invited the advertising and marketing transformation expert Rio Longacre from Slalom on stage to explore the dramatic evolution of the advertising industry from the Mad Men era to the age of AI-powered teams. Explore what CMOs are thinking about right now when it comes to AI. >>> Watch the Session
The Human Factor in Advertising - Insights From the Cannes Lions
The Cannes Lions International Festival of Creativity was a whirlwind of inspiration, innovation, and connection. One of the main takeaways: The human element in advertising remains of critical importance, even amidst the latest advancements of AI-powered solutions. >>> Read the Recap
Exploring the Trends in Client-Agency Partnerships
We're excited to announce MINT's official entry as a Partner Member of the 4A's (American Association of Advertising Agencies). With this partnership, we continue our mission to elevate agency collaboration and establish industry-wide best practices.
Head over to the 4A's website to explore one of our recently published articles. We explored the future of agency partnerships and how technology is transforming collaboration within the industry. >>> Read the Article
New Video Series: How Do Marketing Leaders Ensure Consistent Success?
In a new partnership with Engage, MINT explores the main trends to marketing leaders for 2024 any beyond. In the first episode, Chief Growth Officer Salvatore Internullo discusses the challenges and opportunities of advertising governance in the digital age for brands and agencies. As marketing leaders face increasingly complex challenges, governance becomes a crucial element in maintaining an efficient and responsive organization. >>> Watch It Now
From Innovation to Illumination : Advertising Resource Management Has Landed in the U.S.
Following our recent expansion into the U.S market, our latest video took center stage in the most iconic billboards in the world: the dazzling lights of Times Square! This incredible moment reflects MINT's remarkable growth and the expanding reach of our innovative solutions in the world of AI-powered media buying. Reach out to us if you are interested to learn more about our innovative ARM approach. >>> Watch the Video
That's all for now, see you in September for more updates and insights!