How AI is Changing the Human Experience: A Look at the Future of Creativity and Technology

AI has been causing quite a stir in the creative industry, both exciting and intimidating creative professionals alike. With the rise of generative AI systems like DALL·E 2, ChatGPT, and Midjourney, there is a growing interest in the role of technology in shaping the future of creativity. In this article, we will?

dive into the impact of AI on the human experience, the challenges it presents, and the opportunities it provides for creative professionals.

Generative AI has made a big splash in the marketing world with the recent release of a video ad created entirely by ChatGPT for Mint Mobile and agency Maximum Effort. This ad, featuring Ryan Reynolds, is an excellent example of AI-driven creativity possibilities. However, the creative community is concerned about the possibility of technology rendering their skills and expertise obsolete. Although, in this case, it’s rather an augmented creativity.

It's important to understand that AI is still in its early stages and is not yet capable of autonomous creative output in a highly competitive landscape. Generative AI systems like DALL·E 2 and ChatGPT still require significant human input and oversight to produce accurate results. The outputs of these systems are often described by Forrester as "coherent nonsense," which highlights the need for increased levels of fact-checking, proofing, and editing.

Despite these challenges, the future of the creative industry will be a harmonious blend of human creativity, technical accuracy, and speed. The future of creative teams will be focused, more agile, and will integrate technology and assistance to deliver better results for stakeholders. Human creative teams will evolve into human + machine creative teams.

One of the major challenges facing creative professionals is the need to train AI algorithms. Systems like DALL·E 2 and ChatGPT use machine learning and natural language processing to produce text, images, and audio. Still, they need specific text-based commands and access to the source material to do so. This creates a significant challenge for teams looking to incorporate AI into their team skill set. The quality and effectiveness of each creative output will be determined by the quality of content, data, and engineering contributed by its employees.

So, in conclusion, AI has the potential to change the human experience through creativity dramatically. By leveraging the skills and expertise of human creatives with the accuracy and speed of technology, AI can unlock new levels of creativity and new possibilities for creative teams. However, to realize this potential, creative professionals should be equipped with the skills and knowledge to utilize AI technology effectively.