5 ways AI can transform your digital marketing strategy

How AI can transform your digital marketing strategy

The huge potential of AI in marketing is a coming-of-age story. In 2018,?analysis by Mckinsey?of over 400 case uses for AI highlighted marketing as the sector where AI could add the greatest value. By 2021,?Deloitte surveyed early AI adopters.?They identified that three of the top five AI objectives were for digital marketing uses.

If you're still not convinced that AI can be a game changer for digital marketing, or you're not sure where it might fit into your digital marketing strategy, here are 5 ways that you could incorporate AI technology into your campaigns, tactics and strategies to drive better results and grow your online presence.

1. Content Marketing:

A good content marketing strategy identifies the most useful content for the target audience, and then has a solid distribution plan via a range of digital marketing channels, including social media channels, online marketing, and email, alongside traditional marketing channels.

AI can help improve this process in a number of ways - not just in content creation, but right the way through a content marketing campaign. AI can help identify the topics your target audience is searching for, so you can create content that's useful and resonates with your customers.

2. Email Marketing:

One of the ways a digital transformation can have a massive impact on an organisation's digital marketing is by implementing email marketing platforms. These platforms use a range of digital technologies to analyse each customer's past interactions - the emails they've opened, clicked on, and bought from.

From this information, email marketers can personalise every future email marketing campaign, suggest relevant products, and create customer journeys that build loyalty.

3. Video Marketing:

The importance of video in digital marketing efforts has been steadily rising over the past decade, and now with TikTok being the fastest-growing social media app, finding new ways to entertain and inform audiences through video is a key digital marketing tactic to stand out from your competitors. But it's not always easy to know what works with video.

Not only can AI write compelling scripts, it can also produce realistic avatars to appear in your videos. AI can give granular insights into how viewers are engaging with your videos, showing you what's popular, and what should be repeated.

4. Brand Awareness:

In truth, all of these activities are going to have an impact on audience awareness. But what can be tricky is finding and breaking into new audiences. AI can help you create digital strategies based around growing your online audience by analysing customer behaviour and feedback. It can tell which digital ads are most likely to perform well, and where to place them for maximum effect.

AI can also track customer sentiment and engagement with a brand over time to show how customers feel about the brand, and highlight the demographics that are most likely to engage positively with your brand.

5. Organic Search:

Search engine optimisation is crucial for gaining organic traffic. When potential customers search for keywords related to your brand via a search engine, you want your website to appear. But search engine marketing can be a slow process.

AI can create engaging content to draw clicks to your website, it can work out headlines that will be most likely to grab attention. AI can be used to analyse and predict customer behaviour and preferences, which enables digital marketers to target the keywords that are most likely to convert.

If AI isn't yet part of your business strategy then using it with digital marketing is the perfect place to start. It has the potential to increase the capacity of your digital marketing team through more efficient processes, more precise targeting, and more effective audience segmentation. These are just five examples - for more, head to our website, or check out the full blog post.