How AI Can Supercharge Your Growth Marketing

How AI Can Supercharge Your Growth Marketing

"Grow or die."

—?Phil Knight, Nike founder

One of my favorite business books is Shoe Dog by Nike founder Phil Knight. It's a riveting memoir about the trials he and his team overcame in the early days, back when the company was just a tiny importer of Japanese sneakers.

Whenever the company faced a difficult decision -- one of expansion versus playing it safe -- Knight's motto to his team was "Grow or Die!"

In other words, either the company was reaching for new products, new customers, new markets -- or it was slowly withering on the vine.

When I read this motto, I thought it was a little harsh. (Is there no in-between?) But then I reflected on the natural world, where everything around us is either growing or dying. Plants. Animals. Stars.

So, too, is your company: It's either growing or dying.

Many marketers now have the job title of "growth marketer," but the truth is that we should all be growth marketers. Every marketing job is about growth.

Today we're unveiling a new demo on how to use our Media Shower platform, specifically for growth marketers -- which is to say, all marketers. Watch it here.

In your business, in your job, in your life, today you have a choice: grow or die. Choose growth.


How AI Can Supercharge Your Growth Marketing (With Examples)

Marketing teams are stretched thin, juggling strategy, execution, and performance—all while trying to come up with fresh ideas.?

Media Shower’s AI marketing platform is like a senior marketing strategist who helps you create new growth strategies, refine them into detailed plans, and then execute.

Whether you need referral programs, email drip campaigns, or interactive content, our AI assistant is trained on your business to deliver customized solutions in seconds.

This is the future of marketing: AI-powered growth plans, with smart humans putting them into action. Here's how it works.

Watch the video and read the blog for real-world examples →


How “Beast Games” Redefined Reality TV with Creator-Led Marketing

What happens when YouTube’s biggest star takes on reality TV?

MrBeast’s “Beast Games” is a high-stakes competition like no other. With 1,000 contestants, insane challenges, and a record-breaking $5 million prize, this $100 million production became Prime Video’s biggest unscripted hit, pulling in 50 million viewers in just 25 days.

Want to know how MrBeast made the ultimate creator-to-mainstream leap? We break down the marketing magic behind “Beast Games” and what brands can learn from it.

Read the blog and watch the explosive trailer →


How a Talking Baby Made E*TRADE a Household Name

As the old advertising adage goes, “Cute sells.”

One of the cutest of all time was the 2008 debut of the E*TRADE Baby. With his signature smirk, sarcastic one-liners, and surprising stock market savvy, he made investing fun ... and shattered the perception that finance was only for Wall Street pros.

The campaign exploded, becoming one of the most recognizable ad series of all time. It drove massive engagement, sparked viral memes, and even led to interactive spin-offs like BabyMail.?

The very definition of a tiny titan, the E*TRADE baby turned a complex industry into a comedy goldmine.

So how did a diaper-clad spokesperson transform an entire brand? We break down the genius behind one of the most memorable ad campaigns of all time.

Read our latest Epic Marketing blog for the playbook


Courtesy Engati



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