How AI Can Make Working With Customer Data So Much Faster
Managing customer data isn’t easy—there’s so much of it, it’s constantly changing, and it comes with a tangle of regulations. For years, technical teams have tackled this challenge the hard way: writing endless custom code to unify, clean, and maintain customer data assets. It’s time intensive and repetitive, especially with the constant stream of updates needed as new data sources, regulations, and customer behaviors pop up.
But it doesn’t have to be this way. AI tools designed for the unique challenges of customer data are changing the game. By automating tasks like data modeling, identity resolution, and cleaning, teams can dramatically cut the time and manual effort needed. In our work with our clients we see time savings of 85% or higher, leaving more room for teams to focus on strategy and innovation.
The benefits of using specialized tools to cut out custom code jobs go beyond just time savings. It also means lower costs, better-quality data, and stronger results for the business. With AI-powered solutions, maintaining high-quality customer data can finally be less of a slog and more of a strategic advantage. It’s that old notion of work smarter, not harder, but make it customer data.
We're thrilled to introduce Amperity's new CEO and Board Member, Tony Alika Owens! Tony’s high-level goal, in his own words: “Customers are at the heart of Amperity's success. We have an incredible opportunity to help businesses unlock their customer data's full potential." His leadership roles at Salesforce, Oracle, and LivePerson set him up to accelerate our AI + data vision, with a focus on delivering rapid time to value for our customers through real use cases.
Vintage works on cars and clothes, not your advertising technology. Join experts from Amperity, The Trade Desk, and Ovative Group to discover how Retail Media Networks (RMNs) are supplanting legacy ad tech to revolutionize customer acquisition. Learn how to build a modern, scalable media stack that delivers better targeting and faster insights.
Viva Las Martech! Meet Amperity at AWS re:Invent and get hands on with our solution for identity resolution, data modeling, and self-serve access, all designed to accelerate data usability in AWS. Schedule a 1-on-1 to see how we remove the complexity of organizing customer data.
Views in the News
Industry perspectives featuring Amperity
Smoothing the Customer Data Journey for Travel & Hospitality (Travel Weekly) - Now boarding—from fragmented customer datasets to unified profiles. Amperity APAC Vice President Billy Loizou underscores the importance of unifying customer data to personalize travel offerings that drive meaningful engagement, and ultimately, boost sales.
How Pro Sports Teams Are Leading the Way in Fan Engagement Through Technology (Martech Series) - Cooper Helfet , former Seattle Seahawk and current VP of Strategic Growth at Amperity, shares the definitive playbook for fan engagement in today’s sports franchises. It’s time to take things beyond the stands and create deeper connections with fans through modern technology. Find out how the pro leagues are scoring big with data-driven approaches to deliver hyper-personalized fan experiences.
The Secret Sauce for Contact Center Success (Contact Center Pipeline) - Christian Saffici, MBA , Senior Solutions Consultant at Amperity, shares how unifying and activating customer data enhances every part of the customer experience—even turning contact centers into strategic assets.
"By breaking down data silos and providing agents with a comprehensive view of each customer, companies can transform their customer service from a cost center into a strategic differentiator."
Technology | Digital Marketing | Philanthropy | Adventure Travel Enthusiast
6 天前Great webinar and very informative! I love the slogan used at the end, "Let's go forth and monetize". Thank you for sharing.