How AI Can Help Your Business

Imagine you are creating a social media calendar and you have a great line-up of images to post.

Now, you require creative captions to make the visuals even more interesting. A good copywriter would be able to do that for you.

But say you are a coffee chain with millions of customers across the globe and you want individualized captions for each customer. How would you do that?

This is where Google's PaLI comes into play. This system has been trained on both images and text to perform tasks like image captioning, object detection and optical character recognition.

Google claims that PaLI can understand 109 languages and the relationships between words in those languages and images, enabling it to — for example — caption a picture of a postcard in French.

While the work remains firmly in the research phases, the creators say that it illustrates the important interplay between language and images — and could establish a foundation for a commercial product down the line.

Managing customer relationships is another area that AI can help you, especially if you are using CRMs.

AI-infused CRMs can not only maximize lead generation results, allowing you to generate more leads for an equivalent amount of marketing dollars, but they’ve begun to show how AI can be used to acquire marketing- and sales-relevant insights, optimizing nearly the entire customer acquisition process.

If this is of interest to you, check out Think Tribe Technologies as they have mastered the deployment of Ai-infused CRMs.

Ever wanted to analyze every bit of digital information your competitors produce — from written and video content to social media posts — quickly and easily? AI can do that.?

Competitor analysis tool Crayon, for example, uses AI to track competitors across various digital channels such as their websites and social media and gathers a variety of data, such as slight adjustments in their marketing language and pricing changes.

(To discuss more of such advanced topics and for intelligent conversations, join the Metaverse Leadership Mastermind that is opening on 1st October 2022.)