How AI can help digital marketing strategy, save upto 50% cost and grow 20X ROI

Artificial Intelligence Services

Since the beginning of 21st century, mankind has seen some groundbreaking technological advancements that are continuously reshaping our daily life. Google’s glasses or self driven cars, highly advanced space technology, virtual reality and Internet of Things are just a few to mention. Not only are such innovations highly impactful but are being updated at a fast pace. If there is a field where massive amount of research and innovation is taking place as we speak, it would definitely be Artificial Intelligence or AI.

 What is Artificial Intelligence?

Artificial Intelligence is a broad field of science which is dedicated to building smarter machines that can think, reason, perceive, learn, plan and solve problems like humans. Artificial Intelligence is being designed to handle not only the highly technical work but it's even a part of our daily life.

AI in every field:

Artificial Intelligence is a very fluid landscape in technology and the possibilities are endless. With smart coding, we can make machines ‘learn’ and handle tasks efficiently. Right from banking to scientific research and consumer electronics to digital marketing, we are already seeing the way machine learning is finding a place in various fields.

AI in digital Marketing:

Digital marketers aim at gaining exposure, recognition and engagement for their clients on the digital platforms which would ultimately generate leads and increase sales. Using AI, digital marketers can analyze behaviour and customer profiles more closely. When AI becomes a part of digital marketing strategies, marketers can meet the expectations of their customers and they could be a leap ahead of their competition. At L4RG we use AI to study and analyze data in order to create personal, relevant and engaging interactions for our client.

 Below are the AI services we incorporate in our digital strategy

 AI and its applications:

Chat bots: From a social networking platform like Facebook to banking, ecommerce, healthcare, hospitality and various other industries are using chat bots to connect to their customers. They are being programmed to reply to queries, share information, give guidelines and even educate people about your brand or new product. We at L4RG have the expertise to design such chat bots for your business. This not only saves you time and human resource but also can work round the clock unlike humans.

Enhancing user experience:

One of the ultimate goals of a business is to provide an impeccable user experience. AI can be strategically used to understand buyer behavior, response, buyer’s choice and search cycles and based on the conclusion; marketers can design a more impressive experience on a particular website.

Effective digital marketing:

L4RG is also discovering other areas where we can effectively use AI for our clients’ benefit. Google Ad words for example is one such place. AI software can be used to specifically optimize the ads and make them outperform their competitors.

Accurate analysis:

Another very vital field where AI can be helpful is data analysis. Machines can read data like we human can’t. At L4RG we constantly strive to understand how best AI can help us analyze not only Big Data but human behavior on various platforms. By providing quick, trustworthy and substantial analysis AI can boost digital marketing phenomenally.

L4RG is one of the best Artificial Intelligence services companies in India providing practical digital marketing solutions for businesses and organizations to enhance their performance many folds. This can be the most important technological leap of this century and you don’t want to miss it!