How AI Can Boost Your Content Marketing Strategy 5 Surprising Tactics Backed by Research

Content marketing is one of the most effective ways to attract, engage, and convert your target audience. But creating high-quality, relevant, and engaging content is not easy. It takes a lot of time, effort, and creativity.

That's where artificial intelligence (AI) comes in. AI is not just a buzzword or a futuristic technology. It's a powerful tool that can help you optimize your content marketing strategy and achieve better results.

AI can help you with various aspects of content creation and distribution, such as generating ideas, writing headlines, optimizing keywords, personalizing content, and measuring performance.

In this blog post, I will show you how AI can boost your content marketing strategy by 10x, and share five surprising tactics that are backed by research.

Whether you are a beginner or an expert in content marketing, you will find some useful tips and insights that you can apply to your own campaigns.

1. Generate Content Ideas with AI

One of the biggest challenges of content marketing is coming up with fresh and relevant ideas that resonate with your audience. AI can help you overcome this challenge by analyzing data from various sources, such as your website, social media, competitors, and industry trends, and suggesting topics that match your goals and audience interests.

For example, HubSpot’s content assistant AI can create a list of blog topic ideas and develop outlines centered around specific concepts. You can also use tools like BuzzSumo or AnswerThePublic to discover popular and trending content ideas based on keywords, questions, and social media engagement.

2. Write Engaging Copy with AI

Writing high-quality, engaging, and persuasive copy is another key aspect of content marketing. AI can help you write faster, better, and more consistently by providing suggestions, feedback, and optimization for your copy.

For example, Grammarly can help you check and improve your grammar, spelling, punctuation, and tone. Copy.ai can help you generate catchy headlines, slogans, descriptions, and more. Phrasee can help you write personalized and effective email subject lines and copy.

3. Optimize Content for SEO with AI

Search engine optimization (SEO) is essential for content marketing, as it helps you rank higher on search engines and drive more organic traffic to your website. AI can help you optimize your content for SEO by providing insights, recommendations, and automation for your keywords, metadata, content structure, and performance.

For example, MarketMuse can help you analyze your content and suggest improvements for your keywords, topics, and relevance. Yoast SEO can help you optimize your metadata, readability, and links. RankScience can help you run A/B tests and automate SEO experiments.

4. Personalize Content for Your Audience with AI

Personalization is another important factor for content marketing, as it helps you deliver the right content to the right person at the right time. AI can help you personalize your content for your audience by segmenting, targeting, and customizing your content based on various data points, such as demographics, behavior, preferences, and intent.

For example, Optimizely can help you create personalized landing pages and web pages based on your visitors’ attributes and actions.

5. Measure and Improve Content Performance with AI

Measuring and improving your content performance is crucial for content marketing, as it helps you understand what works and what doesn’t, and how to optimize your content strategy and ROI. AI can help you measure and improve your content performance by providing analytics, insights, and automation for your content metrics, such as traffic, engagement, conversions, and retention.

For example, Google Analytics can help you track and analyze your website traffic, behavior, and conversions. HubSpot can help you monitor and optimize your content marketing funnel, from awareness to advocacy.

PRO TIP

Use AI to create content that matches the intent and context of your audience. AI can help you understand the needs, goals, and pain points of your audience, and create content that addresses them. This can improve your relevance, authority, and trustworthiness. For example, you can use AI to analyze the search queries, questions, and feedback of your audience, and create content that answers them. You can also use AI to adapt your content to the device, channel, and location of your audience.