How AI Boosted My Blog's SEO.
Bruce Turkel
“Bruce speaks with confidence and competence, triggering the audience to build solutions.” Grey Goose Vodka
How AI Boosted My Blog’s SEO (And How It Can Help Yours Too)
When I set off on this blog adventure in 2007, one of the things I promised was that I would share what I’ve learned about blogging. Over the years, I’ve written posts about my readership, the various technologies I’ve used, and what I’ve accomplished by sharing these almost 900 posts, from getting on national TV news to building my keynoting and consulting business and generating many great opportunities.
Why SEO Matters: Why AI is the Foundation of Your Blog’s Success
Today, I want to discuss what artificial intelligence (AI) has done to improve my blog’s performance and how it can help you. And don’t worry—contrary to all the horror stories you read about how AI is limiting students’ abilities to think for themselves, I don’t use AI to generate ideas or write my blog. I use it to improve my blog’s performance.
Like the old line about the tree that falls in the uninhabited forest, if you write a blog and no one reads it, did you actually make a sound? Regardless of what you write about, the whole point of creating a blog is to have people read it . Otherwise, it’s like being on stage in a dark suit and wetting yourself —it might feel warm, but very few people in the audience notice.
Leveraging AI for SEO: A Game-Changing Boost for Bloggers
Sadly, though, the attributes you need to write a blog worth reading —creativity, writing skills, and something to say—are not necessarily the skills you need to generate as much search engine optimization (SEO ) as possible. You need to understand the technology behind generating robust SEO performance to do that.
That’s where artificial intelligence can improve your game.
Step-by-Step: How I Use AI and ChatGPT to Boost My Blog’s SEO
After I’ve used my creativity and writing skills to create my post, I paste it into ChatGPT and ask the learning engine to optimize my prose for SEO . Then, I can choose which AI suggestions to use and where I prefer to keep my original voice.
Next, I turn to the chatbot for help in crafting a powerful headline and subhead. I have the final say on whether to use its suggestions verbatim or to stick with my own.
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For example, my original headline for this blog was “Using AI to Improve Your Blog.”
When I asked ChatGPT for better titles, these are what it suggested:
“Your current title, ‘Using AI to Improve Your Blog,’ is clear but could be more personal and engaging. Here are a few suggestions that might resonate better:
After that, I request robust H3 subheads and the specific spots in the text where I should place the headings. Next, I ask for appropriate internal links from the enormous library of posts on my website and three or four external links from other sites that will generate the most Google juice. With that request, I also ask for the keyword slug that will build the most interest online. I request the strongest alternative title for the post’s image, and I also ask ChatGPT to write the most SEO-friendly excerpt and meta description from my post’s final text, which I paste into the proper spot in WordPress (my blog host).
Results Speak for Themselves: AI Boosts My Blog’s SEO Performance
Of course, as I said at the beginning of this explanation, the only reason to do this work is to increase my readership. And because I’ve been doing this for only a few weeks, the jury may still be out for statistically relevant information. Still, I’m amazed to report that in that short time, my untargeted readership online (not the posts I send directly to you, but the posts people find through organic search) has increased by at least 300%. Not only that, but my readership on the social media sites I post on has increased at least that much as well.
Better still, this additional work takes much less time than I used to spend just finding appropriate internal and external links, and it removes the drudgery of something I never liked doing in the first place.
Instead of supplanting my creativity, running my posts through ChatGPT allows me to spend more time doing what I enjoy (thinking and writing), eliminate the things I don’t relish (researching and testing SEO scenarios), and substantially increase the yield on my efforts.
All in all, AI gives me an outstanding ROI .
Change Leadership Speaker and Coach
2 个月I love how you demonstrate how AI can complement creativity, rather than replace it. Thanks for sharing your process Bruce.
Field Service Supervisor at ADC
2 个月Love this
I completely agree AI tools can be game-changers for optimizing content and driving more traffic to your site. Some ways AI can help improve SEO: - Analyzing keywords to target high-traffic phrases - Automating content creation for better consistency - Optimizing meta tags and descriptions for search engines - Monitoring and predicting SEO trends Using AI to refine your SEO strategy can help you stay ahead in a competitive digital space.
Award Winning Producer - Podcasts, Video Production, Content Creation - I Help You Tell Your Story
2 个月Great post! I've been using AI in other areas of my business. But I'm going to try these tips today!
Author, Speaker & Certified Authentic Self/Empowerment Coach ?? Supporting Emotional Integration & Ascension ?? Passionate @ Human Design and Potential. ?? Higher Perspective & Results without the forfeiture of joy.
2 个月I would love to print this out and try your suggestions and can’t seem to find that option. Could you send me a copy of this post at [email protected]. I am with you that I write with the intention to express myself and support others and that’s not possible unless the post reaches and appeals. Thank you for the suggestions Bruce.