How AI and Automated chat support are the next big things.

Technology is spreading wings like never before. The IT world has seen extremely efficient technologies and tools such as artificial intelligence, machine learning, IoT, etc. that has taken the industry beyond imagination. In this blog, we are going to tell you how Artificial intelligence and Automated chat support are the next big things.

Machine learning is a branch of artificial intelligence (AI). The term is associated with the training of machines to enable them to take actions and offer reactions without any human interruption. These machines are called smart machines. Machine learning generates a decision taking ability in devices. Though the overall concept seems interesting and easy, the actual execution of machine learning is extremely strenuous and tangled.

As per research conducted by Adobe, 47% of organizations with advanced digital practices have defined artificial intelligence strategies. Reasons behind higher AI implementation involves perks like voice search, robotics, virtual assistance, and much more. With all other advantages, AI has offered amazing technology called Automated Chat Support. It involves high volume performance of repeatable tasks which are generally performed by humans. The best part about automated chat support is that these machines can adapt to the changing circumstances. Did you know that there are more than 300,000 chatbots on Facebook. Source. According to another report, it is estimated that 85% of consumer interactions will be handled by chatbots by the end of 2020. The primary reason behind the growing awareness about chatbots is that it offers quick responses.

Organizations use an automated chat support system to save time as well as cost. Developers program chatbots by feeding instances and complex algorithms. These algorithms are used to fetch customer details from big data and offer them support as per their purchase history. These smart support bots can handle thousands of queries in a day without human interruption.

Here are some benefits of AI-based automated chat support systems:

24*7 availability-

Automated chat support can serve 24*7. Hiring support executives has a deficiency of availability. It is difficult to hire good employees that are ready to work in shifts. Since Chatbots are machines, they can work continuously for as much time as the organization requires.

Better customer engagement-

Companies spend thousands of dollars in UI, UX and social media to enhance customer engagement. Customer support can add to this. Since there is no space for formal interactions anymore, organizations are trying to upgrade the bots and add some sense of humor to entertain the users. It ultimately improves customer engagement.

Chatbots are used to gain data-

If you are having a great landing page with a good amount of organic visits, but not converting those visitors; you can use Chatbots to communicate with those users. These smart machines can fetch data that answers why users leave pages without any purchase. Such data can be analyzed and researched to obtain valuable insights.

Saves cost-

The biggest advantage of Chatbots is that it saves cost. Hiring personnel and training them involves a big amount of cost and time. Plus, it carries a risk of human errors. Hence organizations prefer using automated chat support.

Since there was a great hike in the adoption of AI, it is high time organizations start implementing AI in their workflows.