How to afford to market massive projects in such a complicated context?

Despite the grim conditions prevailing in Great Britain, marked by surging interest rates, declining household wealth, and volatile housing prices: some extraordinary projects are still managing to materialize, providing hope for the future of the European real estate market.

Located in Poole, a coastal and port town in southern England renowned for its captivating historical heritage and breathtaking landscapes, The Waterfront Poole can only be "the place to be." Developed by the London Land Group, this project not only is located in a perfect location but also offers stunning views of the Twin Sails Bridge and Uptown Lake. We can already imagine ourselves, sipping a cup of coffee on the balcony in front of this splendid view.

However how can London Land aim to succeed in marketing such an unique project, considering the 5% year-on-year housing prices drop in Great Britain ?

Firstly, the developer is banking on a project that caters to all tastes and fulfills every expectation with 291 apartments ranging from one to three bedrooms, penthouses, over 730 square meters of commercial space, 2 lounge clubs, a communal courtyard with a garden and work capsules, incredible private rooftops, and much more. The geographical location is just as equally exceptional; the project is located next to around thirty restaurants, shops, and various attractions. More than 7 modes of transportation are also available nearby. A vibrant community, a relaxing and luxurious lifestyle : there's nothing more to say here, this project is truly a dream.

Furthermore, even though the circumstances are not favorable to launches of this magnitude, London Land can rely on their extensive experience and a solid reputation in the market. Indeed, the developer is no stranger to extraordinary projects and continues to outdo themselves with this one. Whether it's classic buildings in the heart of major cities or countryside residences, there is no challenge too big for London Land, a group that knows how to tailor its designs to perfection based on the location of their project.

Despite all its attractions, the project also had to rely on a well-crafted marketing strategy to ensure it attracts its target audience. An optimized website, stunning images, immersive 3D tours, and more – nothing was left aside to maximize their chances of converting leads into buyers. In this crisis context, the English group has intelligently invested in a multi-channel communication approach to enhance the utilization of each visual and maximize return on investment.

With planning on a launch in summer 2024 and an ongoing marketing phase, London Land is getting down to business and, in collaboration with Drawbotics, allows their future clients to envision themselves perfectly in this haven of peace. As a matter of fact, there is nothing easier than a REVO model to avoid the need to wait for the project to be completed to visualize and reserve your lake-view apartment. Check it out for yourself !

As the real estate crisis in Europe makes us pessimistic and as a result of this, budgets are shrinking, we are faced with two equally legitimate choices:

Should we strive to do better with less in order to save and invest elsewhere, or, on the contrary, like London Land, should we allocate a larger share of the budget to marketing in order to stand out from the crowd? Whatever you choose, Drawbotics is here to support you so that we can emerge from this crisis together.