How Are Advisers Handling Budget Communications? And How AI Can Help

Today is Budget Day, and IFAs and financial advisers around the UK are fully focused on their client communications.

But, as a recent poll in LifeTalk showed, not all advisers take the same approach when it comes to communicating Budget updates to clients.

Nearly half (47%) of advisers said they create their own summaries and send them to clients within 24 to 48 hours. Another 19% prefer to buy in a ready-made summary and send it out as soon as possible, while a smaller percentage use alternative methods such as videos, blogs or webinars to keep clients informed.

Interestingly, 18% said they are doing nothing at all, choosing to let the media take the strain.

These approaches work well for many advisers, but it raises a key question: what if some clients have immediate questions about the Budget? Advisers who aren’t actively communicating could be missing out on crucial engagement opportunities.

This is where an AI clone steps in, offering a significantly faster route to client engagement.

Imagine having an AI trained on the full contents of the Budget within just five minutes of its release. Well, that’s exactly what my own Adviser AI clone did this afternoon.

Within minutes of the Treasury’s publication, the AI was fully equipped to answer consumer questions about the Budget. It’s fast, it’s modern and it transforms the way advisers can respond to client needs.

For advisers using AI clones, you have an instant solution for clients who want quick answers. Your AI will also be "on call" after office hours, providing a powerful complement to the written Budget summary you may send to clients later.

What’s more, the adviser can see the conversations the AI has with clients, enabling highly personalised follow-up.

This isn't just about saving time - though that’s a major benefit - it’s about using technology to provide a faster and more comprehensive service for clients. Instead of waiting possibly days for a summary, clients can get immediate answers to their questions, with the added reassurance that their adviser is just a step away for more detailed or personalised advice. The AI won't give financial advice but it will answer those FAQs.

For advisers who aren’t actively communicating Budget changes, or for those who may find the process time-consuming and complex, an AI clone could be the solution to staying competitive and responsive. In a world where even long-term financial planning clients increasingly seek instant answers, having this tool in place demonstrates a commitment to modern, responsive service.

The AI clone doesn’t replace the adviser. Instead, it enhances the client experience by acting as a first point of contact. It helps advisers reclaim valuable time while maintaining strong relationships with clients.

If you're an adviser wondering how to manage Budget communications more efficiently, perhaps it’s time to consider integrating AI into your practice's online presence.