How to Advertise Your Business in 2021 (And Why It’s Still Relevant Today)

The world of advertising is constantly evolving, but some principles never go out of style. Back in 2021, I created a guide titled "How to Advertise Your Business in 2021: A Step-by-Step Guide to Create an Effective Advertising Campaign." The ideas and strategies in that guide were designed to help businesses, especially SMEs, cut through the noise and make a real impact. And here’s the truth: these strategies are just as relevant today as they were when I first wrote them.

Why This Guide Matters Now

2021 was a challenging year for many businesses, and the uncertainty forced many to rethink their marketing and advertising strategies. While trends and platforms may shift, the fundamentals of successful advertising remain the same—understanding your customer, crafting a compelling message, and choosing the right platforms to deliver that message.

As businesses continue to navigate a digital-first world, this guide remains a valuable tool for anyone looking to grow their customer base through strategic advertising. Whether you’re a new business trying to establish your brand or an established company looking to sharpen your message, this guide will help you lay the foundation for success.

What’s Inside the Guide?

This step-by-step guide is packed with actionable advice and insight gathered over my 30 years of helping businesses create effective advertising campaigns. Here’s a breakdown of what you’ll learn:

• Know Who You’re Talking To: Advertising success begins with knowing your target audience. This guide helps you build out buyer personas so you can tailor your messaging to reach the right people.
• What to Say in Advertising: Once you know who you’re talking to, the next step is figuring out what to say. I cover everything from positioning your brand in the marketplace to creating messages that resonate with your ideal customers.
• How to Say It: Crafting the perfect message is crucial, but delivery matters too. Learn how to break through the clutter of modern advertising and make sure your message is heard by your audience.
• Where to Say It: From traditional media like print and radio to digital platforms like Google, Facebook, and LinkedIn, this guide walks you through the best places to advertise based on your business and audience.
• How to Perfect Your Advertising: The final section teaches you how to measure, refine, and perfect your campaigns over time, ensuring that your advertising is always performing at its best.

Why This Guide Is Still Relevant Today

While the landscape of advertising continues to shift, the core principles I outlined in 2021 remain critical today. Consumer behavior has become even more digital, but the strategies for understanding your audience, crafting a message that speaks to them, and placing it where they will see it are timeless.

In a crowded marketplace, businesses that focus on consistency, creativity, and targeted messaging will continue to thrive, no matter the year. The advertising techniques shared in this guide will help you do just that.

Why I Wrote This Guide

During the upheaval of 2021, I saw many businesses struggle to stay afloat in the face of market shifts and growing competition. I wanted to provide a resource that would help business owners cut through the confusion and develop a clear, effective advertising strategy—without needing to hire an expensive agency.

This guide is my way of giving back and helping ambitious businesses build something lasting. My hope is that by using these techniques, you’ll be able to make informed decisions about how to advertise your business, reach more customers, and grow with confidence.

Want a copy of "How to Advertise Your Business in 2021"? Message me directly, and I’ll send it your way. Let’s build your next successful campaign together!