How Are Advances in Technology and New Data Shaping Travelers’ Journeys?

How Are Advances in Technology and New Data Shaping Travelers’ Journeys?

Travelers' expectations are changing, and airlines - ever the innovators - are striving to match them.

In our new report titled 'The Future of the Airline Passenger Experience', we examine three areas of the air travel experience:

1) Flight Booking

How far has digitization brought us, and what's left to do to create seamless booking experiences for all?

2) The In-Flight Experience

From the complexities of airplane Wi-Fi to the untapped potential of in-seat screens and beyond, zoom in on the transformation of in-flight entertainment (IFE) systems.

3) Passenger Loyalty

Are airline loyalty schemes in decline, and how can airlines innovate to engage more customers?

For each of these areas, we review customers' requirements, look at the innovation already taking place and look ahead to what more airlines can do to improve the travel experience from booking to post-flight.


Read a teaser of 'The Future of the Airline Passenger Experience':

We’ve previously delved into how technology and the strategic use of data have been pivotal forces in enhancing various aspects of airline operations and retail. However, one intriguing question has remained unanswered thus far: despite a broad range of critical advancements, how significantly do these technological strides resonate with the end consumer – the traveler?

Check out the full report here.


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