How advanced e-commerce can help you comply with the latest traceability mandates

By January 2026, the U.S. Food and Drug Administration’s Food Safety Modernization Act (FSMA) Rule 204, also known as the FDA Food Traceability Final Rule , will take effect. In short, if you manufacture, process, pack, or handle any high-risk foods on the FDA’s traceability list , you’ll need to keep additional records. This includes foods like cheese, nut butters, fresh-cut fruits, vegetables, shellfish, and deli salads.

Luckily, traceability technology has come a long way. This tech helps track and document products, materials, or info as they move through the supply chain. Sounds intense, right? Trying to handle all that manually would be a nightmare. So, how can an e-commerce platform make your life easier?

First Things First: You Need Standardized Data

To trace a product from start to finish in the food supply chain, you need structured and standardized data. The problem is that the current food supply chain data is anything but. It’s unstructured, inconsistent, and doesn’t flow easily from one point to another. We’ve broken this down in our data whitepaper .?

So, what does it actually take to standardize data? It’s a slow and detailed process, requiring commitment and teamwork across your entire business. But don’t stress—Cut+Dry can help. We make it easy for our partners to standardize their data in no time with our proprietary taxonomy.

Now that your data is structured and standardized, what’s next?

How E-Commerce Helps with Traceability Compliance

Where compliance matters most, advanced e-commerce platforms have your back. Here’s how they make meeting traceability mandates a breeze:

1. Real-time data tracking: Advanced e-commerce platforms offer real-time data tracking, letting you keep tabs on your high-risk food products from warehouse to customer. By integrating with inventory systems and logistics providers, these platforms give you real-time updates on product status and location, making traceability much easier.
2. Enhanced product information: E-commerce platforms go beyond basic product descriptions. You can create detailed listings with traceability data like batch numbers, expiration dates, and origin details. This kind of transparency not only helps with compliance but also boosts customer confidence.
3. Integration up and down the supply chain: Modern e-commerce platforms can connect the dots between suppliers, manufacturers, and distributors, ensuring everyone in the supply chain has access to the right traceability info.
4. Automated reporting and analytics: Compliance often involves heavy reporting. Advanced e-commerce platforms simplify this by automating the reporting process, generating detailed compliance reports with very little manual effort.
5. Scalability and flexibility: As regulations evolve, your business needs tools that can keep up. Advanced e-commerce platforms are built to be scalable and flexible, meaning they can grow and adapt to new requirements as needed. This gives you a major advantage when dealing with changing traceability rules.

Now’s the Time to Invest in E-Commerce

If you’ve been considering getting into e-commerce, now’s the perfect time—especially if these new traceability laws affect you. While compliance is a big plus, e-commerce platforms do so much more. They give you the tools to meet today’s business needs and stay competitive.