How to Add a Sentimental Feeling to Your Data ??
Brianne Fleming
I write ‘By Popular Demand’, a newsletter about marketing and pop culture ?? Join #PopChat every Friday at 1pm ET ??
*This version of my newsletter has been adapted for LinkedIn. For the best experience, SUBSCRIBE! ??
P.S. Forbes named it one of their top marketing newsletters!
The holidays are full of big feelings — joy, nostalgia, and maybe even a little stress. And when it comes to your brand, feelings matter just as much as data.
Sure, metrics like clicks, impressions, and follower growth are important, but they don’t tell the whole story.
What about the ?sentiment? behind the data?
Positive comments, heartfelt reviews, and even DMs from customers sharing how your brand has helped them are often more valuable than the numbers on a spreadsheet. ??
Because marketing isn’t just about reaching people... it’s about resonating with them.
As you wrap up your year-end reports, don’t overlook the qualitative stuff.
Adding examples of meaningful interactions, recurring themes in comments, or even the tone of your audience’s reactions can show the true impact of your brand.
BONUS TIP: This works for personal content too. Create a "kind words" file where you keep screenshots of nice things people say to you. Great for days when imposter syndrome creeps in!
headline of the week ??
Move over, Mariah! There's a new queen of Christmas ????
Brenda Lee’s "Rockin’ Around the Christmas Tree" just hit 1 billion Spotify streams — 65 years after it first dropped in 1958!
And to top it all off, Brenda celebrated her 80th birthday yesterday, beaming as she picked up her exclusive vinyl at Target.
In case you need the reminder, it’s never too late for something to take off. Keep doing your thing!
throwback thursday ?
Scarcity as a marketing tactic is one thing, but when you’re shopping for a gift on your kids’ wish list, it creates a whole new level of chaos...
In 1996, Tickle Me Elmo was the toy of the year. After it was featured on The Rosie O'Donnell Show, it sparked a buying frenzy.
One million units sold by Christmas and parents were desperate to get their hands on one.
The $28.99 toy was re-sold in newspaper ads and online for as much as $1,500, and sold at auction for $18,500.
Today, Walmart sells Tickle Me Elmo for $15 — in plentiful supply! (And today's kids will still love it!)
faves & finds ??
2024 has been a tough year, with many facing layoffs, endless job searches, and financial setbacks.
Since 2017, Adam Karpiak , author of Jobseeking is Hard, has hosted a holiday gift drive with his 580K+ followers.
laugh out loud ??
brand boost ??
The success of your content isn’t measured by how many people see it, but how deeply people feel it.
#PopChat returns ??
After a nearly 7-month maternity leave hiatus, I'm excited to announce my weekly marketing and pop culture discussion, #PopChat, returns on January 10, 2025! Add it to your calendar ??
But there's a twist... the chat is shifting to a live stream! ?? We'll be broadcasting on LinkedIn, X, and YouTube!
This new format will still discuss the week's trending headlines and the marketing lessons behind them, but there will be some fun segments, too!
Want to get your brand in front of an engaged group of marketing pros? Submit a sponsorship interest form!
See you on January 10th! ??
As always, thanks for reading! ??
You won't see a newsletter from me until 2025.
Enjoy the holidays and have a Happy New Year! I'm so thankful to have you as a reader ??
~Brianne
*This version of my newsletter has been adapted for LinkedIn. For the best experience, subscribe below!
SUBSCRIBE ?? P.S. Forbes named it one of their top marketing newsletters!
let's work together ??
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I'm just a DM away! Or you can email me at [email protected]
Design and Strategy Partner to Marketing Teams & B2B Companies | Web Design | Branding | Marketing | Content Strategy | 'Marketing By Design by AMA Columbus' Podcast Host
2 个月Good vibes quantifiable statistics: Number of High fives Dances to jingle bells Brightness of smiles ... am I missing any? Stoked to check this one out Brianne Fleming :)
Email Copywriter for Sports Tech & Beyond | Boosting Revenue with High-Converting Emails | Email Strategist
2 个月That tickle me elmo price was NUTS. Can't wait to hop into #PopChat again, I've missed it
Senior Associate Communications Manager at Raymond James
2 个月#PopChat is back and bigger than ever! Love the new and enhanced platform direction, Brianne!
Social Media Coordinator @ Meerkat Media Group | I help grow and further accelerate your brand's mission through strong relationships between you and your audience
2 个月“Because marketing isn’t just about reaching people... it’s about resonating with them.” ?????? Another great edition and can’t wait to see the new formatting in action for the return of PopChat!!
LinkedIn Ghostwriter for CEOs and Founders | I write content so you don't have to. | mom x2 | Runner ??♀? & Reader ??
2 个月I AM SO EXCITED!! #PopChat is back! Looking forward to the new format too!!! ??