How to Adapt Your Store for International Customers with eCommerce Localization
Thinking about expanding the reach of your online store and growing your customer base?
Then it’s time you start thinking about adapting your shop to welcome multilingual customers.
But here’s the thing: you can't just translate your website and call it a day. To effectively attract and retain international shoppers, you need eCommerce localization.
“According to a Centra report, stores that support 5 or more languages see their conversion rates jump up to 5.6% and reduce cart abandonment to just 65%.”
What is eCommerce Localization?
eCommerce localization is about creating a shopping experience that feels native to each target market by investing in:
Adapting everything from product descriptions to marketing materials to resonate with local values and preferences.
Displaying prices in local currency and providing payment methods that are most commonly used locally for a frictionless checkout.
Optimizing your site to improve its visibility and ranking in local search results so target customers can find you easily.
Considering design elements, date/time formats, measurement units, and more to create a familiar and intuitive experience.
Providing assistance in your customers' native languages to build trust and loyalty.
So, what’s the impact of eCommerce localization?
Want to learn more actionable tips on how to localize the entire shopping experience effectively?
Head to our blog and read the full article here: https://bayan-tech.com/blog/ecommerce-localization/?