How to adapt your marketing strategy #6: Create an evergreen content library

Evergreen content is imagery, blog posts, and other forms of content that can be used throughout the year.

Take inventory on the content your audience loved in the past and re-purpose it for the future. This strategy is excellent for local businesses that may be closed right now, making content creation difficult.

While your clients, customers or patients may not be able to visit you in-store, at your business, practice or location, sharing this repurposed content will remind them of all the reasons they enjoy being your clients & customers.

See, how your brand positioning may change amidst current Covid events and certain restrictions consumers are facing.

Focus on creating content that your consumers can enjoy while staying home and highlight any eCommerce capabilities you have available.

Chris Borrett

(extracted, modified Bplans)