How to Adapt Your Great Idea Into a Linkedin Post
Jon DeLange ??
Senior Development Manager @ Summit Ministries | Co-Founder helping nonprofits strategically fund their mission | Intergenerational Mentorship & Peer Group Advocate
Getting and keeping Attention online is about relevance. Without relevance, your writing is noise.
A quick note, give yourself permission for #Linkedin posts to bomb. The bonus with posts that don’t do well, is that not many people saw it!
Here are the four sections of a Linkedin Post that we can optimize:
Let’s take the sections one by one.?
1. The Header
Headers are what you are able to see without clicking “See More” on Linkedin, it includes the first 5 lines in the post composer. The first line or first concept of your Header is known as your Hook.?
Hooks stop the scroll. They are something that pertains to the interests of your reader. This is either helping them survive/thrive, or avoid failure.?
Examples of Hook/Headline Styles:
Each of these styles preview what you will get, and open a “curiosity loop” that the rest of the post will close.?
Some online writers start their writing with a hook concept and figure out how to craft a great post, others write the hook last based on the rest of the content.
Either way, your headline is absolutely the determining factor of your post’s success. Marketer Neil Patel writes that your traffic varies up to 500% based on the effectiveness of your headline.
2. The Body
The body of your post is where your reader is going to get value. If you started a framework, story, or list in the hook section, this is your chance to fulfill the rest of the concept.?
According to online writing instructor, Dickie Bush ?? , your posts fall into one of 4 categories:
? Actionable (here's how)
? Analytical (here's what)
? Aspirational (yes, you can)
? Anthropological (here's why)
Start by taking content you have written or documented around business processes, sales, unique value, common problems, current event analysis, responses to common problems, etc.?
These are ready made topics for the body of a post.?
You can also use what I call “conceptual turning” to adapt a single concept into multiple post ideas. This is known as saying the same thing 5 ways.?
Examples based on a [Topic]:
You can see how those reframes each fall into one of the 4 categories.
3. The Call to Action (CTA)
Now that you’ve written both a great hook and a post that delivers value, it’s time to ask your reader to make a next step.?
Not every post has to include a CTA, and if the call to action is always “Buy Now” then we will reduce the likelihood that people take meaningful action when we actually want them to do so.?
There are a number of relevant CTAs on Linkedin:
4. The Hashtags & Footer
While Hashtags on Linkedin are not as important as Twitter, there are certainly uses to hashtags on Linkedin. They have become a recognized content tag all across the internet, and it helps your audience correctly place you in their mind as an authority on the topic you’re speaking about.?
Here are the Hot 100 hashtags (documented in 2020) by Linkedin Researcher, A N D Y F O O T E .
I recommend following Andy for in depth exploration of ALL new features on Linkedin.
I generally include a “Footer” in my posts which reinforces my value proposition and encourages people to follow me. This is a tactic that plays on the concept of repeated exposure. Also, people do more of the things that they are encouraged to do, all things being equal.
Jon DeLange ?? ’s current footer:?
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I post daily about #nonprofits #fundraising and #marketing.
What next?
+ Click Follow
+ Hit the bell icon ??
+ See every post in seconds
领英推荐
Connecting people is a joy, let me know what type of person you're looking to meet, and if they are in my network, I'll do what I can to connect you!
--
Conclusion?
Here is a recent post from Jon DeLange and an explanation of the tactics:
In this post, we start with a very specific claim - a 78 page Google Doc.?
Then we add context/results/proof - 356k views and 5 new clients
Then we preview the rest of the post - 23 tips
The Tips are arranged in a way that has 1 per line, and arranged in a visually interesting way: from short to longest and back to short.
After that, you'll see a Call to Action asking for any other tips.
Then comes the footer, which you can see above.
That’s it, thanks for reading, I'm looking forward to seeing all your great ideas in the feed!
Message me here or Email me at [email protected] if you would like input on your Linkedin strategy.?
Bonus Resources to use your expertise to come up with compelling Ideas
Idea Generator - put your Topic in the [Brackets]
How to come up with great B2B post ideas: Resource From Finn Thormeier
1. Explain in as simple terms as possible whom you help and with what. A layperson should understand it.
2. Describe the step-by-step process your customers go through from the moment they sign up with you to the moment they achieve their transformation/results.
3. What are other companies (competition and alternatives) doing to solve the same problem you’re solving? How do you differ from them??
4. What is a top reason why prospects DON’T end up buying from you even though they were really interested? Address that reason.
5. What metrics do your prospects care about, what numbers do they want to improve? Share one way how they can improve it.
6. What common opinion/popular belief in your industry do you disagree with? How do you disagree with it?
7. What are the most frequently asked questions prospects usually ask you during sales calls? Pick one and answer it.
21 templates for your next 21 days of writing - resource from Dickie Bush ??
1. Share 1 underrated tip for solving a certain problem.
2. Share 1 framework that helps you get something done in less time or with less stress.
3. Share the 1 piece of advice you would give to a beginner in your field.
4. Share 1 software tool that helps you the most (that most people know nothing about).
5. Share 1 helpful website (that you think is rarely used).
6. Share a step-by-step guide for accomplishing 1 specific task.
7. Share the 1 book that most helped you in learning about your topic.
8. Share the 1 podcast you listen to religiously – and what others will learn from it.
9. Share the 1 Twitter thread you've bookmarked and reread multiple times – and what you learned from it.
10. Share the 1 blog post that once you read, permanently changed the way you see the world.
11. Share 1 mistake you made as a beginner – and what you learned from it.
12. Share the single most valuable thing you learned from a mentor.
13. Share your personal story – where you used to be, where you are now, and how you got here.
14. Share 1 piece of advice to your 5-years-ago self.
15. Share 1 common trait of the people you look up to.
16. Share 1 quote you live by – where you found it, and how it impacts you.
17. Share your personal playbook – how you achieved some result and the steps you took to get there.
18. Share 1 thing you believe that everyone else doesn’t – and why you’re correct
19. Share 1 life-changing realization you made in your 20s that accelerated your success
20. Share 1 bad habit you broke in the last 12 months - and why it was holding you back
21. Share 1 common trait people who fail in your industry have—and how the reader can avoid it
Procurement | Business Strategy | Growth
2 年Super valuable stuff Jon DeLange
We provide outsourced real estate bookkeeping, accounting and reporting services
2 年This looks great, I am definitely going to take a closer look
Corporate communications professional helping organizations build and maintain trust with key stakeholders.
2 年Great article! Thanks for sharing this. Many useful tips here.
A details-oriented relationship-builder. ??
2 年Thanks for sharing this! I'm going to message you with a question. :-)