How Adam Robinson took RB2B to hit $2MM ARR just 6 weeks after crossing $1MM ARR (with a team of only 6 people)

How Adam Robinson took RB2B to hit $2MM ARR just 6 weeks after crossing $1MM ARR (with a team of only 6 people)

Adam Robinson is CEO of RB2B and Retention.com and has:

- Grown RB2B to $2MM in 22 weeks

- Built a LinkedIn following of 97,604 people

- Bootstrapped a company to $23MM ARR in 4 years

I recently had the chance to sit down with him to learn some of the secrets to his wild success.

The result is this 45-minute value-packed interview.

How Adam Robinson took RB2B to hit $2MM ARR just 6 weeks after crossing $1MM ARR

Amongst other things, we talk about:

- What Adam spends most of his work hours doing - and why he thinks CEOs are still 10 years away from catching on to doing this too

- How to add $1MM ARR in just 6 weeks (after reaching $1MM in 16 weeks)

- If you have 30 minutes a day, here’s what to do to start building your network that doesn’t involve writing LinkedIn posts

- How to launch a SaaS that overtakes every competitor using a single personal brand

- How Adam kills all competitors using “edutainment and storytelling” (and NOT features)

- Using painful stories to go from 50 likes per post to 3,000

- Unlocking massive revenue growth by refusing to sell to certain people

- The #1 channel that’s phenomenal for creating awareness (There could be nothing that exists that’s more efficient for growing awareness than this)

- The best way to remove friction for people getting started with your products (and disrupt the market fast)

- The one question that let Adam discover the influencer-led channel that’s responsible for his success

- How he creates more awareness than 50 marketing employees on his own with one single channel

This really was a genuine pleasure to create, and I learned a lot. Hope you do too.

Enjoy!

P.s. Comment below with your favourite takeaway.

Chase Leigh P.

Helping Edyech, HRtech and e-Learning companies D.R.I.V.E Demand on LinkedIn - Top 1% Lead Generator - Clay WIzzard

5 个月

Great post, definitely an eye opener. Definitely need to try doing sone of this edutainment. Who knows, we could be next!

Andrew O.

Social Impact | Cloud | Education Technology

5 个月

Very insightful!

Desmond Gaeney

Search services for Customer facing Engineering roles. UK wide Technical Recruitment. Specialist recruiter for Engineering SMEs with over 20 years experience recruiting Sales, Service and Technical and Grad Engineers.

5 个月

Great post Alex! Adam Robinson is just so honest with himself - this authenticity plus his success in business is the perfect example of what he calls "Edutainment". I'm not sure many business people could do this. I'm not sure either that many people completely "get" the business case for the Kardashians. However Adam clearly does.

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