How to Actually Make Content Marketing Work in 2024

I've been having conversations with many entrepreneurs lately, and a common complaint keeps coming up: organic reach on LinkedIn is decreasing, and content marketing efforts seem to be going to waste. I couldn't agree more. Crafting the most amazing LinkedIn posts only to have them reach a mere 100 or 200 people is not a sustainable way to grow your business. It's simply?not a good use of your time.

The Problem with Traditional Content Marketing

Spending hours, weeks, or even months creating content that no one sees is an inferior strategy. It's frustrating and unproductive. But there’s a better way to approach content marketing - something I call Content Marketing 2.0

Content Marketing 2.0: The Future

So, what is Content Marketing 2.0? Instead of relying solely on organic reach, you need to start leveraging paid ads to boost your content. This approach allows you to create evergreen content that people can see repeatedly, genuinely adding value to your audience.?Here’s why this strategy works:

• Cost Effective:?Not enough people are using this strategy, which means it can be done very cost-effectively.
• Wider Reach:?Unless you have hundreds of thousands of followers, relying on organic reach isn’t enough. Paid ads can help you reach a much larger audience.
• Targeted Audience:?For as little as ￡10, you can reach 10 times more people who are in your target market compared to posting organically.

Why This Approach is Superior

Many businesses post 3-5 times a week on their business account with only 1,000 followers. This is not an efficient use of time and resources. By investing in paid ads, you can ensure your content reaches the right audience more effectively and efficiently.

Book a LinkedIn Audit

If you haven’t already, I highly recommend booking a LinkedIn audit. We will review your current content marketing strategy and identify ways to improve it by leveraging ads. We’ll show you examples of how you can implement this strategy to achieve better results.

Book Your Linkedin Audit

Let's finish 2024 off with a bang, where your content marketing efforts actually work for you!

Warmly,

Ben Ivey